ADDING MULTIMEDIA DreamWorks Animation, 3net, Blue Man Group Provide 3D Videos for Nintendo 3DS

Expanded 3D Video Lineup Delivers Even More Fun for Nintendo 3DS Owners

REDMOND, Wash.--()--Nintendo has joined forces with top entertainment companies to provide 3D videos for the portable Nintendo 3DS system. The Nintendo Video service already delivers fun, entertaining 3D videos, and now that content will be enhanced with additional videos from DreamWorks Animation SKG, Inc. (Nasdaq: DWA), 3net and Blue Man Group. The videos, like all 3D content on Nintendo 3DS, can be viewed without the need for special glasses.

“Nintendo 3DS is a great canvas for creativity,” said Tony Elison, Nintendo of America’s senior director and general manager of Network Business. “These videos are premium-quality 3D entertainment and provide a unique platform for our partners to showcase their extraordinary work.”

“Nintendo 3DS is a powerful platform that allows content creators to reach users on-the-go, and we are thrilled to be working with Nintendo to make some of our DreamWorks Animation 3D content available this Halloween season,” said Jim Mainard, Head of Production Development for DreamWorks Animation.

DreamWorks Animation will provide two new Halloween-themed animated shorts that will premiere on the Nintendo Video service this month. For a limited time, the videos will be available exclusively on Nintendo 3DS. The first video is available starting today and features characters from the studio’s 2009 release Monsters vs. Aliens. Another video featuring the three little German pigs from the Shrek franchise will appear later this month.

In addition, 3net, a joint venture of Discovery Communications, Sony and IMAX, will provide short-form video content from the 3net network’s original series on an ongoing basis including Bullproof, the story of four bull riders; Feeding Time, an up-close look at adorable animals such as pandas, penguins, lemurs and otters; and Building the Brand, a series that explores the creation of some of the world’s most iconic products.

The Blue Man Group series of videos culminates this month with the sixth and final video, “The Remote,” which showcases Blue Man Group’s signature blend of humor, infectious music and theatrical flair. The videos will reappear occasionally on Nintendo Video on a rerun basis.

Nintendo Video offers a diverse lineup of short-form video content, including music videos, movie trailers, comedy clips and short films. New content is added to the Nintendo Video service each week. Nintendo 3DS owners’ video lineup will automatically update whenever their systems are within range of a wireless hotspot and have their SpotPassfeature enabled, even if the system is in Sleep Mode. Nintendo 3DS users can enjoy free broadband Internet access at thousands of Wi-Fi access points across the nation.

Nintendo 3DS is now available at a suggested retail price of just $169.99.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendo.com/3ds.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wiihome console, Nintendo 3DS and Nintendo DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 3.7 billion video games and more than 600 million hardware units globally, including the current-generation Wii, Nintendo 3DS, Nintendo DS, Nintendo DSi and Nintendo DSi XL, as well as the Game Boy, Game Boy Advance, Super NES, Nintendo 64 and Nintendo GameCubesystems. It has also created industry icons that have become well-known, household names such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.

Note to editors: Nintendo press materials are available at http://press.nintendo.com, a password-protected site. To obtain a login, please contact Deanna Talamantez at 213-438-8742 or dtalamantez@golinharris.com. Users can receive instant Nintendo information by subscribing to the site’s RSS feed.

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Contacts

GOLIN HARRIS
Kristie Tomkins, 213-438-8830
ktomkins@golinharris.com
or
Eileen Tanner, 509-628-1993
etanner@golinharris.com

Contacts

GOLIN HARRIS
Kristie Tomkins, 213-438-8830
ktomkins@golinharris.com
or
Eileen Tanner, 509-628-1993
etanner@golinharris.com