Inmar Enables SoftWallet and Co-Options Shopper Marketing to Deliver Industry’s First End-to-End, Shelf-Edge Mobile Instant Couponing Solution at Major Retailers

WINSTON-SALEM, N.C.--(BUSINESS WIRE)--Inmar, a leading provider of solutions that connect trading partners through consulting, software services and operations, today announced that it has entered into partnerships with SoftWallet, a location-aware smartphone content delivery service, and Co-Options Shopper Marketing, a marketing services firm that specializes in collaborative shopper marketing programs. The partnerships will enable shoppers to use their smartphones to access Instant Redeemable Digital Coupons (IRDC^TM) at chain grocery retailers that are part of Inmar’s Digital Promotions Offer Exchange. IRDC can be made available via brand packaging and in-store, shelf-edge vehicles.

“IRDC from SoftWallet and Co-Options provide brands and retailers an entirely new way to reach consumers in-store”

“With SoftWallet’s integration to Inmar’s Offer Network Exchange, we now have unprecedented access to the nation’s leading coupon clearinghouse and retail integrator,” says Brian Sockin, CEO for Co-Options. “SoftWallet and IRDC delivered at shelf-edge provide a seamless retailer, brand and shopper solution, making instant couponing accessible to any brand without on-pack costs and operational limitations,” adds Sockin.

This innovative approach enables brands and retailers to reach consumers in the store when they are making purchase decisions. Shoppers use their smartphones to scan an offer’s QR code; the offer is then placed on their store loyalty card for redemption at checkout. With smartphone usage rapidly increasing, enabling consumers to access IRDC via their smartphones gives brands access to this growing market and provides convenience for shoppers.

“IRDC from SoftWallet and Co-Options provide brands and retailers an entirely new way to reach consumers in-store,” says Bob Carter, president of Promotion Services for Inmar. “With the added power of Inmar’s Digital Promotions Network, we deliver a solution that works across retailers from the point of discovery through acceptance, redemption and settlement,” says Carter, adding that, “Brands reach more consumers at more retail locations, and retailers have more offers, which increases store traffic.”

About Inmar

Inmar connects trading partners through consulting, software services, and operations. Our solutions make the connections that improve quality, efficiency and collaboration in supply chain, consumer marketing, business intelligence, financial settlement and risk management. We are a trusted partner focused on driving sales and bottom line performance through a combination of technology and people. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with more than 4,200 employees in the United States, Mexico and Canada. For more information about Inmar’s products and services, please contact 866-440-6917 or visit www.inmar.com.

About SoftWallet/CELLC

CELLC is a technology and software based company headquartered in the greater Dallas area. http://www.softwallet.com. If you would like more information about this topic, or to schedule an interview with Nick Calautti, please call Kristi Ramon at 469-467-4783 or email at [e-mail]. SoftWallet is a registered trademark of CELLC.

About Co-Options

Founded in 1993 by former CPG executives, Co-Options Shopper Marketing is an Apex, NC-based privately held marketing services firm that specializes in “Life-to-Shelf ™” collaborative shopper marketing programs for retailers, manufacturers and out-of-store lifestyle touchpoint clients. If you would like more information about Co-Options, please contact Brian Sockin at 919-303-3223 x20.

IRDC is a trademark of Co-Options, Inc.