Vicks® NyQuil ® and Vicks DayQuil® Renew the Search for the Most Dedicated Fan in the NFL

CINCINNATI, Ohio--(BUSINESS WIRE)--Throw some ice in the cooler and grab your lucky jersey because NFL season is back! That also means it’s time once again for Procter & Gamble’s (NYSE: PG) Vicks brand NyQuil and DayQuil “Most Dedicated Fan” Contest. The Facebook contest, which kicks-off today, will reward the NFL’s most dedicated fan who never misses a moment of the season with two tickets to Super Bowl XLVI. Think you have what it takes to be a dedicated fan? Prove it! Vicks is searching for a fan that doesn’t miss a moment of the NFL season, despite a losing season, away games, sub-zero temperatures, or even the flu. To enter, visit Facebook.com/NyQuil.

“Vicks NyQuil and Vicks DayQuil help relieve cold and flu symptoms so fans and players never have to worry about missing a game, or moment of the season to a cold.”

Vicks has been training throughout the off-season for the Most Dedicated Fan Contest, which means new rules and new challenges will determine the most dedicated NFL fan. This year, Vicks wants to hear how NFL fans out-cheer the opposing team in the stands by submitting a personalized fan rally cry – let’s hear you sound off! One fan from each of the 32 NFL teams will be chosen as a semi-finalist to face off for a trip to Super Bowl XLVI. If toying with the idea about winning a trip to the Super Bowl doesn’t get you excited, each entrant will also receive a promo code to NFLshop.com.

New Orleans Saints Quarterback Drew Brees is back to join forces with Vicks to find the most dedicated NFL fan. “In the NFL there are no sick days, and that remains true for both the players and fans,” says Drew Brees. “I’m excited to partner with Vicks NyQuil and DayQuil for a second year on the ‘Most Dedicated Fan’ contest,” adds Brees. “Fans are such an integral part of the game, and we’re looking to reward the most dedicated and enthusiastic fans in the NFL.”

Fans who believe they embody the spirit of the most dedicated fan should visit Facebook.com/NyQuil and enter for a chance to be crowned “Most Dedicated Fan” and win a trip to Super Bowl XLVI.

The search begins September 26and a winner will be chosen January 10. Key contest dates include:

Submissions are accepted through midnight on October 23.
Beginning November 11, fans can vote for which semi-finalist they think should win an all-expense paid trip for two to Super Bowl XLVI in Indianapolis.
The grand-prize winner of “Vicks NyQuil/DayQuil Most Dedicated Fan” Contest will be announced on January 10.
Throughout the contest, fans can visit Facebook.com/NyQuil for the chance to win an assortment of prizes by clicking on the SWAG tab.

See Facebook.com/NyQuil for a full list of rules and regulations.

“Vicks continues to work with the NFL to recognize fans whose dedication to the football season matches our dedication to providing fans and players with the cold and flu symptom relief products they’ve come to rely on,” says Andy Cipra, Brand Manager, Vicks North America. “Vicks NyQuil and Vicks DayQuil help relieve cold and flu symptoms so fans and players never have to worry about missing a game, or moment of the season to a cold.”

Vicks is a proud sponsor of the National Football League and Super Bowl XLVI. As the brand that has helped families feel relief from cough and cold symptoms for generations, Vicks is committed to helping fans and players get through the NFL season without missing a day to a cold or flu. To learn more about Vicks and the Most Dedicated Fan Contest, consumers can log on to Facebook.com/NyQuil or go to Vicks.com.

All player participation will be facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.

About Vicks®

One of the most recognized brands around the world. Available in more than 70 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the US the Vicks family includes, NyQuil®, the #1 pharmacist recommended brand for Adult Cold Nighttime Relief¹, NyQuil® Sinex®, Children’s NyQuil®, DayQuil® Cold/Flu LiquiCaps, DayQuil® Cold/Flu, DayQuil® Cough, DayQuil® Sinex®, VapoRub® Ointment, VapoRub® Cream, BabyRub®, Vicks® Formula 44® Custom Care™ Chesty Cough, Vicks® Formula 44 Custom Care™ Dry Cough, Vicks® Formula 44® Custom Care™ Cough & Cold PM , Sinex® 12 Hour Spray, Sinex® Ultra Fine Mist, Sinex® 12 Hour Ultra Fine Mist Moisturizing, Vicks® VapoDrops®. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About NFL PLAYERS

Formed in 1994, National Football League Players Inc. is the exclusive licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL Players Inc. "takes the helmets off" the players and facilitates the marketing of players as personalities as well as professional athletes. NFL Players Inc. licenses group player rights and negotiates and facilitates extensive player marketing opportunities including retail licensing, corporate sponsorships, promotions, special events, and broadcast programs. For more information, please visit NFLPLAYERS.COM.

¹ Survey conducted by Pharmacy Times, OTC Supplement, Adult Cold-Nighttime, June 2009

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6872388&lang=en