Viridian Energy PowerUP! Convention Marks Progressive Changes, Celebrates Milestones

Annual Associate Convention Sets Stage for 2012 Strategy,
Continued Company Growth

NORWALK, Conn.--()--Viridian Energy, a leading provider of affordable, green retail energy, announced its 2012 business strategy and celebrated the company’s 400% year-over-year growth with more than 1,000 of its independent sales associates at Viridian’s second annual PowerUP! convention. The three-day event at the Pennsylvania Convention Center, a state-of-the-art green building in downtown Philadelphia, caps off a tremendous growth year for Viridian and sets the foundation for continued growth.

Among its most significant announcements, Viridian unveiled a new 12-month fixed rate product offered in all of its markets, beginning Oct. 1. Viridian also announced the planned launch of natural gas in three inaugural markets – including New Jersey, New York and Pennsylvania – beginning Jan. 1. The fixed rate option and natural gas launch allow customers greater flexibility to tailor their energy choice to their individual needs.

Further, the company announced the location and objective of the second project in Viridian’s “7 Continents in 7 Years” global sustainability initiative. Viridian representatives and field leaders will travel to Ghana this spring and install solar panels to provide power to schools, health facilities and community centers in a rural network of villages that currently do not have sufficient access to power. The project follows the company’s successful inaugural sustainability project in South America in 2011.

“Viridian’s vision to offer more people the power to positively impact the environment and choose affordable, green energy has resonated with so many individuals and truly fueled our company’s success,” said Michael Fallquist, founder and CEO of Viridian Energy. “As our vision gains even greater force, we need strong associates who enthusiastically support and embody that vision for green living. Our associates are essential to achieving our ambitious goals, and we look forward to another very successful year for the entire Viridian community.”

Viridian and its associates celebrated recent new market launches, and associate advancements and promotions. The company also unveiled a revitalized marketing system for its associates’ businesses. These new business building tools will unify and strengthen the company’s approach to recruitment and the growth of each associate’s individual business. These tools will also enable the company to further enhance its commitment to compliance, with consistent messaging and voice throughout the organization.

In addition to new business announcements, Viridian leaders, associates and employees participated in events and breakout sessions designed to support their Viridian businesses and recognize their success. Events and announcements included:

  • Viridian Ampy Awards: the company’s first awards and recognition ceremony for associates and outstanding field leaders
  • Power Breakout Sessions: in-depth training from Viridian executives and leaders offering insight into industry trends, customer acquisition, renewable energy and presentation skills

“Viridian’s rapid growth and landmark success would not be possible without the dedication and drive of our phenomenal associates,” said Robert A. McFadden, president of Viridian Network. “We recognize the tremendous impact such events can have on our associates’ businesses and are pleased to provide each associate with the necessary tools to accelerate their business through Viridian’s continued growth.”

Viridian’s PowerUP! convention featured entertainment from world-class dance troupe, iLuminate, as well as a keynote address from Darren Hardy, publisher and editorial director of Success Magazine, and remarks from guest speaker Joseph Mariano, president of the Direct Selling Association.

Viridian Energy continues to achieve significant milestones toward its vision of providing high-quality, affordable renewable energy to customers for a positive, collective impact on the environment and the local economy. The rapidly growing company recently surpassed the 175,000 customer milestone and has opened 19 markets in 7 states at an unprecedented pace.

About Viridian Energy

Viridian Energy is a socially-responsible retail energy supplier that provides greener electricity at an affordable price. The company services commercial and residential electricity customers in Connecticut, Illinois, Maryland, New Jersey, New York, Ohio and Pennsylvania with energy derived from renewable sources. In all of its markets, Viridian offers consumers discounted electricity rates that comply with a higher renewable energy content standard. Located in Norwalk, Conn., Viridian was founded with the vision to empower its customers to make a significant collective impact through a relatively small individual choice simply by switching energy providers.


Coltrin & Associates, for Viridian Energy
Allison Riley, 212-221-1616

Release Summary

Viridian Energy unveiled a fixed rate, launched natural gas in three inaugural markets, and announced the location and objective at its annual PowerUP! convention. Viridian grew 400% year over year.



Coltrin & Associates, for Viridian Energy
Allison Riley, 212-221-1616