uSamp Enhances Self-Serve Sampling Platform; Enables Use of Multiple Sample Providers, Providing Full Transparency and Quality Controls Over Sample Delivery

ENCINO, Calif.--(BUSINESS WIRE)--uSamp (www.uSamp.com), one of the world’s fastest growing technology and online sampling companies, today announced enhancements to its self-service online sampling platform. SampleMarket provides centralized access to millions of uSamp’s highly profiled panel database and now features the ability to manage multiple sources of online sample.

“Our innovative technology within SampleMarket reflects uSamp's quality-focused commitment to the industry and to the veracity of its desire for clear and transparent reporting of sample data”

This latest version of SampleMarket enables users to add multiple suppliers of survey respondents to market research projects, thereby centralizing the research process by grouping together sample sources into a single project dashboard. SampleMarket users can tap into millions of verified respondents, access their own databases of panelists, and incorporate external sources of respondents as well.

The enhanced web-based platform provides full de-duping capabilities for improving data quality and efficiency across sample sources. Responses from all sources are monitored and cleansed, and thus eliminates the potential for duplication between sample providers. All reporting of results – whatever the source – can be easily viewed in one central project location within SampleMarket.

In addition, SampleMarket now features MarketTools® TrueSample® as an option to ensure the highest level of research sample quality. MarketTools TrueSample is the research industry’s premier online data quality solution that improves the quality of online research by identifying and removing fake, duplicate and unengaged respondents from research samples. SampleMarket users are able to include only TrueSample-certified respondents in their sample selection.

“Our innovative technology within SampleMarket reflects uSamp's quality-focused commitment to the industry and to the veracity of its desire for clear and transparent reporting of sample data,” said Matt Dusig, uSamp CEO and co-founder. “These enhancements are integral to our focus on improving efficiency and providing easy, real-time access to online sample. Everything we do is aimed at accessibility and quick turnaround, ultimately keeping our self-service sampling solution in a market leading position.”

Introduced earlier this year, SampleMarket is the next generation of uSamp's market-leading sample access platform. In just a few clicks, the simple, intuitive platform gives users self-service access to millions of uSamp's high-quality, richly profile respondents while also providing real-time pricing, feasibility and detailed reporting results. SampleMarket's seamless API (Application Programming Interface) technology allows an open platform that offers excellent compatibility and reliability, for the product is embedded with redundancy and security.

SampleMarket is browser-based and requires no software download or installation. After creating a project, users can choose to add multiple suppliers of sample, and control and visualize the flow of traffic from those sources on a real-time basis. One dashboard within SampleMarket gives overviews of project results, incidence rates and transactions in real-time. For more information on SampleMarket, visit www.samplemarket.com, or follow @uSampMR on Twitter.

About uSamp

uSamp (uSamp.com), the Answer Network, is one of the world’s fastest growing technology and online sampling companies, providing global survey panelists and an innovative sampling platform for use in market research. uSamp develops collaborative market research tools to foster more rewarding, profitable relationships between organizations and the people they serve. Founded in 2008, the company has 200+ team members worldwide and approximately 5.7 million global market research panelists. The company’s web-based panel platform is transforming the management and delivery of online panel for market researchers, offering unprecedented access over their panel. uSamp’s deep well of proprietary technologies includes SampleMarket™, PanelBuilder™, PanelShield™, Opinion Place® River and real-time Panel Book Search -- cutting-edge solutions for accessing, branding, sampling and managing panels. uSamp is based in Los Angeles, with offices in Dallas, London, New Delhi and Trumbull, CT. uSamp is a 2011 Red Herring Top 100 North America Award winner, a 2011 AlwaysOn Global 250 Top Private Companies honoree, and a recipient of the 2011 “Best Places to Work in Los Angeles” designation from the Los Angeles Business Journal.

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