eBay Debuts Unique Star Wars™ Experience With Exclusive ‘Use the Force for Good’ Charity Auction

In Celebration of Star Wars: The Complete Saga on Blu-ray, Fans Can Bid on Rare Merchandise, VIP Experiences and More at eBay.com/starwars

SAN JOSE, Calif.--()--Every two seconds a Star Wars-related item is sold on eBay, the world’s largest online marketplace. To celebrate the much anticipated release of Star Wars: The Complete Saga on Blu-ray available beginning on September 12th internationally and on September 16th in North America, eBay is partnering with Lucasfilm Ltd. and Twentieth Century Fox Home Entertainment to create a dedicated destination page for Star Wars on eBay, eBay.com/starwars.

In this first-of-its-kind activation, visit eBay.com/starwars to access daily trivia, quizzes and sneak peeks at scenes from the Blu-ray, while browsing the thousands of Star Wars listings from across the eBay marketplace. And, for the first time ever, fans can purchase their copy of the Saga on eBay beginning September 9th in North America and September 12th internationally. Additionally, eBay’s interactive destination encourages fans to put their passion towards a good cause with exclusive Use the Force for Good charity auctions.

Fans will have the opportunity to bid on rare merchandise and exclusive VIP experiences with all proceeds benefitting Stand Up To Cancer and its work to accelerate groundbreaking cancer research. Auction items include a one-of-a-kind Star Wars-edition 2012 Volkswagen Passat (US only), a pair of sold out VIP tickets to Star Wars Celebration VI in Orlando, one-of-a-kind memorabilia and much, much more.

All charity auctions will benefit Stand Up To Cancer. Auctions begin on September 16th at 12:00 PM EDT and continue until 12:00 PM EDT on September 23rd in the US, UK, Germany, France, Italy and Spain. A complete list of auction items will be announced shortly.

Star Wars is one of the most-searched-for pop culture terms across eBay – a Star Wars item is searched for and sold every two seconds,” says Wendy Jones, eBay Inc. VP of Global Advertising. “eBay has the value, rich selection and the depth of inventory to give Star Wars fans access to whatever they are looking for. We’re pleased that Lucasfilm chose to join us to deliver our community of more than 97 million active members a chance to put their passion towards a good cause and we’re ready to unite with all Star Wars fans to ‘Use the Force for Good.’”

For more, visit eBay.com/starwars, follow @eBay on Twitter or at Facebook.com/ebay.

About eBay

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) is about connecting buyers and sellers. We do so through eBay, the world’s largest online marketplace, which allows users to buy and sell on eBay platforms in nearly every country on earth; through PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments; and through GSI Commerce, which facilitates ecommerce, multichannel retailing and digital marketing for global enterprises. We also reach millions through specialized marketplaces such as StubHub, the world’s largest ticket marketplace, and eBay classifieds sites, which together have a presence in more than 1,000 cities around the world. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

About Twentieth Century Fox Home Entertainment

Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

About Star Wars: The Complete Saga on Blu-ray

Relive the unforgettable moments and experience the spectacular adventure of STAR WARS The Complete Saga in a way only Blu-ray can deliver. This incredible collection unites all six Episodes together for the first time in stunning high definition with the purest digital sound in the galaxy. With over 40 hours of thrilling special features, including all-new content created exclusively for this release, you can journey deeper into the Star Wars universe and discover more than ever before. This month, feel the Force of STAR WARS The Complete Saga on Blu-ray!

About Stand Up to Cancer

Stand Up To Cancer (SU2C) -- a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization –- raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.

Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6855724&lang=en

Contacts

eBay
Amanda Miller, 408-376-5316
amandacmiller@ebay.com
or
Edelman
Emilie Furda, 415-486-3260
emilie.furda@edelman.com
or
Lucasfilm Ltd.
Chris Argyropoulos, 415-623-1018
chris.argyropoulos@lucasfilm.com

Star Wars: A Force on eBay (Graphic: Business Wire)

Star Wars: A Force on eBay (Graphic: Business Wire)

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Contacts

eBay
Amanda Miller, 408-376-5316
amandacmiller@ebay.com
or
Edelman
Emilie Furda, 415-486-3260
emilie.furda@edelman.com
or
Lucasfilm Ltd.
Chris Argyropoulos, 415-623-1018
chris.argyropoulos@lucasfilm.com