New Ad Campaign Featuring Telemundo Actress, Gaby Espino, Promotes Time Warner Cable’s El Paquetazo Digital TV and High Speed Internet Double-Play Bundle, and Whole House HD DVR

Three new spots highlight Time Warner Cable signature products as part of the 2011 integrated marketing campaign, “My Life, My Way” / “Mi Vida, A Mi Manera”

NEW YORK--()--Time Warner Cable (NYSE: TWC) and Telemundo's Gaby Espino have joined forces once again to produce a series of television spots promoting how El Paquetazo, a Digital TV package that provides channels catering to the Hispanic community, High Speed Internet, and Whole House HD DVR can help Hispanics to live life their way. The commercials are scheduled to air across Time Warner Cable’s top Hispanic markets until the end of the year.

The new spots illustrate how Time Warner Cable is delivering advanced technologies to give Hispanics a better entertainment experience from the comfort of their home. “We are excited to continue to help connect our Hispanic customers with the entertainment they are most passionate about, and offer them relevant products at a good value. This campaign further shows Hispanic customers how our products and services can help enrich their experience and fit seamlessly into their everyday lives,” said Marisol Martínez, Senior Director of Target Marketing at Time Warner Cable.

The campaign promotes a double-play bundle that includes El Paquetazo, which has a robust line-up of English and Spanish language programming as it continuously adds channels to serve the needs and interests of Hispanic customers, and reliable, high speed internet. Furthermore, it includes value-added features such as access to more than one thousand WiFi hot spots, more Spanish-language channels in HD than ever before and the Lo Mejor On Demand channel at no extra cost to digital cable subscribers. Time Warner Cable recently enhanced once again the programming lineup of El Paquetazo to include the following new channels that Hispanics love to watch and enjoy:

  • AyM Sports, a 24/7 Mexican sports channel
  • CB Tu Televisión Michoacán, one of the leading networks in Michoacán, MX
  • Telefórmula, live television stream of relevant news, sports and entertainment
  • Lifetime Movie Network, the second highest rated English-language women’s channel

Additionally, the campaign highlights the optional Whole House HD DVR, which offers customers flexibility, convenience and enhanced accessibility to recorded programming throughout their home. Now Hispanic customers who also order Whole House HD DVR have the ability to watch their recorded programs in any room and start a program in one room and finish watching it in another room, without having to restart the program. The new technology also provides customers with the ability to store up to 75 hours of high definition (HD) programming.

“I am so excited to partner with Time Warner Cable to produce another series of commercials, given the company’s commitment to constantly evolve their products to address the needs of the Hispanic community,” said Gaby Espino, Telemundo actress, celebrity and supermodel.

About Time Warner Cable

Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and phone services in the United States, connecting more than 14 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and phone services to businesses of all sizes, cell tower backhaul services to wireless carriers, and through its NaviSite subsidiary, enterprise-class hosting, managed application, messaging and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com, www.navisite.com, and www.twcmedia.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6855125&lang=en

Contacts

Time Warner Cable Inc.
Jeannette Castaneda, 212-364-8534
jeannette.castaneda@twcable.com

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Release Summary

NEW AD CAMPAIGN FEATURING TELEMUNDO ACTRESS, GABY ESPINO, PROMOTES TIME WARNER CABLE’S EL PAQUETAZO DIGITAL TV AND HIGH SPEED INTERNET DOUBLE-PLAY BUNDLE, AND WHOLE HOUSE HD DVR

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Contacts

Time Warner Cable Inc.
Jeannette Castaneda, 212-364-8534
jeannette.castaneda@twcable.com