Marketing Automation Software Market Knowledge Influences Adoption Rates: companiesandmarkets.com

• The marketing automation software market is currently exhibiting robust growth
• APAC marketing automation software market to grow rapidly, followed by EMEA and then NALA
• Enhanced functionality of marketing automation software is driving global demand

LONDON--(BUSINESS WIRE)--The marketing automation software sector is currently exhibiting robust growth; expected to continue for the foreseeable future, according to a new report available from companiesandmarkets.com. End users are deploying marketing automation technology to improve efficiencies in numerous sectors, including life sciences, retail and healthcare.

World Marketing Automation Software Market
http://www.companiesandmarkets.com/Market-Report/world-marketing-automation-software-market-618353.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2

As economies slowly emerge from recession, some businesses have been able to loosen the reigns on their IT budgets and invest in marketing automation software technologies which can improve operational efficiencies.

The costs associated with deployment of marketing automation software can vary significantly and several vendors have caught on to the idea of providing scaleable solutions for businesses of different sizes and budgets; some having developed systems which can be installed for just $2,400 a year. By offering ‘light’ editions of marketing automation software with restricted features, vendors can attract customers who do not have the budget for a full system, but may have in the future.

Small and medium sized businesses looking to upgrade their marketing technology from automated email systems represent a key target for marketing automation software sellers.

Vendors should encourage potential customers to evaluate how will use their chosen marketing automation software technology to ensure appropriate system is selected and deployed, as they could be missing out on the potential benefits and therefore be less than satisfied with the results.

System flexibility, modularity and ease of integration with existing customer relationship management (CRM) systems are cited as important factors by end users, in addition to solution price and reliability.

The 43 page, May 2011 publication presents a comprehensive overview of the global marketing automation software market, incorporating statistical historical and forecast data for the period 2010-2017. Markets are analysed by geography: NALA (North America, Latin America), EMEA (Europe, Middle East, Africa) and APAC (Asia Pacific).

The market is discussed at length, including market drivers and barriers, industry challenges, trends, key players, products, and end users.

Report Details:
http://www.companiesandmarkets.com/Market-Report/world-marketing-automation-software-market-618353.asp?prk=7c4ed5b510c1ffe12b50d9829eddaba2