SymphonyIRI Appoints Rob Holston to Lead Symphony Analytics in North America

Holston Brings Long History of Experience in Shopper-Centric Predictive Analytics and Client Value Creation to New Role

CHICAGO--(BUSINESS WIRE)--SymphonyIRI Group, Inc., the world’s leading innovation partner that enables CPG, retail and healthcare companies to create and maximize new opportunities, announced today that it has named Rob Holston executive vice president, to lead Symphony Analytics, North America. Holston, who joined SymphonyIRI in 2009, will continue reporting to John Freeland, president and chief executive officer.

“Symphony Analytics has great momentum and our market-leading capabilities in predictive analytics and modeling that blend consumer, shopper, market and retail views are just one more way that we can help our clients discover and activate untapped growth opportunities”

“Our analytics practice is central to consistently delivering differentiated value for our clients and, as such, continues to be a significant innovation and growth opportunity for our entire organization,” said Freeland. “Rob’s superior leadership, ingenuity, passion, expertise and fortitude are just what we need to continue driving our analytics business forward. He has years of experience in selling and implementing complex analytic, brand marketing and sales solutions for top global brands. His rich understanding of consumer and shopper behavior and market execution is vital to the next wave of growth for Symphony Analytics.”

Before joining SymphonyIRI, Holston was practice leader for Shopper Marketing at Deloitte Consulting. He also worked in the CRM/Marketing & Customer Strategy practice at Accenture and served as the global director of Shopper Marketing for The Coca-Cola Company.

“Symphony Analytics has great momentum and our market-leading capabilities in predictive analytics and modeling that blend consumer, shopper, market and retail views are just one more way that we can help our clients discover and activate untapped growth opportunities,” said Holston. “SymphonyIRI is committed to driving the growth of our analytics business through focused and transformative innovation to support our clients’ rapidly evolving needs, and I am excited to be leading the team.”

About Symphony Analytics

Symphony Analytics enables clients to achieve high-impact business outcomes through a unique combination of predictive analytical techniques, proprietary rapid-modeling platforms, leading-edge automated solutions, and experienced analytics consulting talent. Focusing on the key strategic and operational needs in sales and category management, marketing and brand management, strategy, and demand planning, the group works collaboratively with clients to deliver action-based analytics and enable their organizations to commercialize and monetize those insights.

About SymphonyIRI Group, Inc.

SymphonyIRI Group, formerly named Information Resources, Inc. (“IRI”), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organization. For more information, visit http://www.SymphonyIRI.com.

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