IAMS Launches Two New Commercials for New Holistic Natural Recipes

Sensitive Naturals and IAMS Simple & Natural Spokesdog Spike Takes the Spotlight

MASON, Ohio--(BUSINESS WIRE)--Today, IAMS unveils two television commercials via its Facebook page (www.Facebook.com/IAMS) that features brand new spokesdog Spike. Spike is taking some time from his rock star life-style to help IAMS spread the word about the expansion of the IAMS Naturals family with two new recipes: Sensitive Naturals and Simple & Natural. These two new products join IAMS Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.

The IAMS Sensitive Naturals recipe is designed with ocean fish as the first ingredient and is for dogs with ingredient sensitivities, which affects up to 25 percent of all dogs. IAMS Simple & Natural is made for dogs with chicken as the first ingredient for 100 percent nutrition and zero percent filler. New IAMS Sensitive Naturals uses fish as the primary ingredient (haddock, cod and flounder) for a source of high-quality protein not typically found in dog food, whereas IAMS Simple & Natural has real chicken as its primary ingredient.

All of the IAMS Naturals recipes are available at pet specialty stores, mass retailers and grocers. To learn more about IAMS Naturals and which recipe your dog or cat needs to be healthy inside, visit www.iams.com/natural or www.facebook.com/iams.

About P&G Pet Care

For more than 60 years, P&G Pet Care (NYSE:PG), the maker of Iams and Eukanuba, has enhanced the well-being of dogs and cats by providing world-class quality foods and pet care products. To learn more about Eukanuba® and Iams® Dog & Cat Foods or general pet care and nutrition information, call the Iams Consumer Care Center at [phone]. You can also visit us on the Web at www.iams.com or www.eukanuba.com.

About Procter & Gamble

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: http://www.businesswire.com/smp/iams-two-new-commercials-for-new-holistic-recipes/.

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