Health Warrior Debuts 100-Calorie Chia Bars, Furthering Prime Position in Chia Seed Market

NEW YORK--(BUSINESS WIRE)--Health Warrior, a premium brand of chia seeds offering the best-sourced chia on earth, today announces the debut of its 100-Calorie All Natural Chia Energy Bars. Health Warrior’s mission is to maximize awareness of this ancient superfood and its health benefits, to inspire people around the world to use chia as a catalyst to greater health, and encourage them to “win the daily battle” by getting out and exercising every day.

“In Born to Run, McDougall writes ‘if you had to pick just one desert-island food, you couldn’t do better than chia, at least if you were interested in building muscle, lowering cholesterol, and reducing your risk of heart disease'”

Health Warrior co-founders Nick Morris and Dan Gluck, competitive runners and former Division 1 college athletes, began to “chia” after they were inspired by the seeds’ immense power as highlighted throughout The New York Times best-selling book by Christopher McDougall, Born to Run, which tells the true story of the barefoot ultra-endurance athletes of Mexico’s Copper Canyons, the Tarahumara.

“In Born to Run, McDougall writes ‘if you had to pick just one desert-island food, you couldn’t do better than chia, at least if you were interested in building muscle, lowering cholesterol, and reducing your risk of heart disease'” says Dan. “We decided to try chia and quickly became enthusiasts.”

Chia seeds are unprocessed, nutty-tasting whole seeds with omega-3 fatty acids, and have among the highest antioxidant activity of any whole food. Researchers have called it an “almost perfect food” featuring numerous health benefits, including the ability to energize, rejuvenate muscles, hydrate, improve cardiovascular health, support detoxification, augment strength, bolster endurance, stabilize blood sugar, induce weight loss and aid intestinal regularity.

“We created Health Warrior because we experienced the health and fitness benefits of chia and wanted to share our discovery with the world,” says Nick. “The new Chia Bar offers a convenient alternative to the loose seeds and is great for people on the go wanting a satisfying, nutrient-dense snack.”

Health Warrior pledges to offer only the best-sourced chia on earth from suppliers with farming and processes that are environmentally sound as well as HAACP, GLOBAL GAP, GMP, and ISO certified. Health Warrior seeds are vegan, Kosher, Halal, raw, gluten-free, non-GMO, and have a glycemic index of 1.

Health Warrior Chia Seeds retail for $14.99 per 16-ounce bag and Health Warrior 100-Calorie Peanut Butter Chocolate Chia Bars retail for $15.99 per 10-bar box.