Limited Edition Call of Duty®: Modern Warfare® 3 Gaming Eyewear Revealed by GUNNAR Optiks

SAN DIEGO--(BUSINESS WIRE)--GUNNAR Optiks®, the world’s leading manufacturer of technology eyewear, today announced a licensed partnership with Activision Publishing, Inc. to release limited edition Call of Duty®: Modern Warfare® 3 Gaming Eyewear. The exclusive Modern Warfare® 3 design brings new form, function and style to GUNNAR’s existing line of Advanced Gaming Eyewear. Call of Duty: Modern Warfare 3 is scheduled to release worldwide on November 8^th.

“Call of Duty: Modern Warfare 3’s release this November will no doubt be the event of the year and is certain to achieve a new level of action-packed, unflinching entertainment”

The limited edition Modern Warfare 3 eyewear combines all the features of GUNNAR’s i-AMP® lens technology into a futuristic fighter-inspired design. Specs include custom spring hinges, a magnesium alloy frame and wide coverage lenses, providing an ultra sharp view into the farthest ranges of your peripheral vision. Adjustable nose pads accommodate a wide range of facial features with venting details inspired by the latest technology in military machinery. GUNNAR’s eyewear delivers style and comfort, allowing gamers to look sharp, stay focused and play longer while protecting their eyes during extended gaming sessions.

"Call of Duty: Modern Warfare 3’s release this November will no doubt be the event of the year and is certain to achieve a new level of action-packed, unflinching entertainment," said Rob Aarnes, president of GUNNAR Optiks. "GUNNAR has supported gamers over the years helping them to enhance their vision and protect their eyes with our expanded line of MLG, SteelSeries and Call of Duty®: Black Ops edition gaming eyewear, and we’re pleased to continue this with Call of Duty: Modern Warfare 3. Not only will the limited edition eyewear provide a visual advantage to gamers through those long nights of intense action, but they will be able to show their affinity for the new blockbuster and look badass while playing it.”

The eyewear will be sold worldwide at an MSRP of $99 and will include a limited edition Modern Warfare 3 carrying case and cleaning cloth. The product will be sold exclusively in North America at Best Buy retail locations with a demo experience in select US locations. The Eyewear will also be sold in select European retailers. Preorders will begin in late August, available through BestBuy.com in North America and select European countries. Specific product details will emerge in the coming months.

To learn more about the limited edition Call of Duty: Modern Warfare 3 Gaming Eyewear from GUNNAR Optiks and to find a Best Buy location that carries other styles in GUNNAR’s gaming collection, please visit: www.gunnars.com/mw3.

Key features of GUNNAR Optiks Advance Gaming Eyewear:

Amber Tint - Specially formulated lens tint conditions and shifts the color spectrum to provide superior contrast, detail and resolution
Minimizes Eye Fatigue - Lens geometry and tint reduces visual stress and dry eyes
Reduces Glare - Lens coatings and material reduces glare and improves visual focus
Improves Focus - Amber lens tint and geometry help your eyes focus more naturally improving comfort and protecting against fatigue
Sharpens Detail - i-AMP® lens technology enhances detail for sharper, clearer vision
Fit - Lightweight frame, extended coverage, adjustable nose pads, and custom spring hinges
20/20 Ready - Out of the box solution for 20/20 or 20/20 corrected vision
Rx Compatible - Custom Prescription are available through GUNNAR’s prescription program with Carl Zeiss Vision across approximately 15,000 eye care providers nationwide.

Multiple styles of GUNNAR Optiks’ Advanced Gaming Eyewear are currently available, including the PPK, Paralex, MLG Phantom and Legend, and SteelSeries Scope with retail prices ranging from $79 to $99 MSRP.

A press kit containing Fact Sheet, Product FAQs and other assets may be downloaded using the following link: www.triplepointpr.com/dl/gunnar/COD-MW3_Eyewear_DPK.zip (5MB)

About GUNNAR Optiks

Founded in 2005, GUNNAR Optiks, LLC designs and engineers Advanced Computer Eyewear and Advanced Gaming Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered eyewear to combat eye strain associated with long-term viewing of digital screens. At CES 2010, GUNNAR unveiled the first professional-grade, optically correct 3D glasses on the market, utilizing the latest in lens technology. GUNNAR is a privately held company headquartered in Carlsbad, California. For more information, visit www.gunnars.com.

GUNNAR, the GUNNAR logo, and i-AMP are registered trademarks of GUNNAR Optiks, LLC. All other trademarks are the property of their respective companies. Copyright 2010. GUNNAR Optiks, LLC. All rights reserved.