Inuvo Enters the Daily Deals Marketplace

CLEARWATER, Fla.--(BUSINESS WIRE)--Inuvo®, Inc. (NYSE Amex: INUV), a leading provider of interactive marketing solutions for merchants and web publishers, today announced its entrance into the daily deals market with the launch of daily deals eCommerce site Kowabunga®, “More Deals, More Places” (http://www.kowabunga.com).

“Combining Inuvo’s distribution expertise with Analog Analytics’ daily deal platform and portfolio of deal providers creates a site with great coverage—a value for consumers and affiliate partners as well as a great opportunity for Inuvo and our shareholders.”

Partnering with San Diego-based Analog Analytics, the leading provider of the Bigger Better Deal™ solution for publishers, Inuvo has combined the power of Analog Analytics' industry-leading software and impressive portfolio of local market deals with Inuvo’s ability to create distribution for merchant offers through various marketing channels, including its own Inuvo Platform for affiliate marketing.

“We are extremely excited about entering the daily deals market,” said Trey Barrett, SVP at Inuvo. “Combining Inuvo’s distribution expertise with Analog Analytics’ daily deal platform and portfolio of deal providers creates a site with great coverage—a value for consumers and affiliate partners as well as a great opportunity for Inuvo and our shareholders."

Kowabunga’s unique blend of directly sourced deals, partner deal feeds and affiliate distribution rights to Analog’s syndication network of local deals allowed Kowabunga to launch with an impressive inventory of over 900 deals and significant U.S. market coverage. Launching in over 52 markets and expanding to over 100 within the next few weeks, Kowabunga will offer consumers local and national deals on restaurants, recreation, health and beauty, pet supplies and much more.

Kowabunga affiliates will have plenty to cheer about as well. Powered by the Inuvo Platform, the Kowabunga Affiliate Program will offer publishers a variety of advertising options, including text links, geo-targeted banner ads, an XML data feed and an XML-fed ad unit that will update nightly to showcase daily deals for specific markets. In addition to the ad unit options, Kowabunga will offer affiliates a compelling commission structure for each Kowabunga sale generated from affiliate traffic. Affiliates can check out the affiliate information and how to join at www.kowabunga.com.

Visit Kowabunga at www.kowabunga.com to check out today’s featured deal and sign up for daily emails about the hottest deals in your area. Kowabunga plans to launch mobile and tablet apps later this year.

About Inuvo, Inc. and Kowabunga

Inuvo®, Inc. (NYSE Amex: INUV), is an online marketing services company specialized in driving clicks, leads and sales through targeting that utilizes unique data and sophisticated analytics. Kowabunga® (www.kowabunga.com), an Inuvo brand, is a daily deals website that brings more deals in more places to both consumers and affiliates. To find out more about how you can work with Inuvo or Kowabunga, please visit http://www.inuvo.com.

Comparable companies include: ValueClick, Inc. (VCLK), Marchex, Inc. (MCHX), InterCLICK, Inc. (ICLK), LookSmart, Ltd. (LOOK), and Local.com Corp. (LOCM).

About Analog Analytics

Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Santa Barbara News-Press, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more. For more information, visit http://analoganalytics.com.