Scottrade Releases Most Comprehensive Mobile Trading App for Investors

ST. LOUIS--(BUSINESS WIRE)--The most robust mobile stock market research and trading application launched today by online investing firm Scottrade. The free app offers more real-time research, news and analyst views than any other direct-competitor apps on the market.

“The team took cues from existing, user-friendly apps in creating Scottrade® Mobile’s design”

“We created the most comprehensive mobile trading app for self-directed investors whether they have an iPhone^®, BlackBerry^® or Android^™,” said Derrick Brooks, assistant director of retail web services for Scottrade. “Our design team set out with the customer experience as the top priority; that drove every decision.

“Scottrade^® Mobile raises the bar for mobile apps across the financial services industry allowing for a better way to stay up-to-the-second with quotes, news and charting,” Brooks said. “It empowers investors, from thought to trade, with the information they need to react to changes in the market.”

Features include the ability to:

Monitor investments
Generate investment ideas
Research opportunities and
Execute trades, including stocks, exchange-traded funds (ETFs) and options through Scottrade^® brokerage accounts

“This app has everything a trader needs,” said Chris Carril, senior retail web services mobile channel analyst for Scottrade. “The idea generation aspect is truly unique, because it enables investors to research and vet investment opportunities from anywhere. In developing Scottrade^® Mobile, our team saw a need for research and information that wasn’t being offered in other mobile apps.”

Scottrade^® Mobile is the only app among the firm’s direct competitors that allows users to:

Research ETFs and filter results, including top year-to-date performers
Read analyst views from Standard & Poor’s and briefing.com
Stay current on insider transactions with built-in content, providing quicker access to information
Conduct in-depth earnings research with detailed charts on quarterly earnings and future estimates from Reuters Multex^® database
Assess potential investments with Standard & Poor’s ratings and commentary

Other key features of the mobile app include:

Robust charting capabilities
Real-time streaming quotes and watch lists
Pre-market and after-hours trading
Automatically synched watch lists and alerts within account
Transaction history display
Fundamental statistics and profiles on public companies

Non-customers also can take advantage of the app and access features, including market research and delayed streaming quotes. Additional benefits designed for customers include secured login account management features and access to premium content.

Scottrade’s design team conducted formal usability testing and surveyed customers to better understand how investors and traders would use the app they were building. Nearly all indicated they are most interested in viewing positions, checking account balances, making trades and watching streaming quotes on their mobile device. Most respondents noted they check their account, get quotes and read news. About one-third place trades or do research.

Scottrade’s team took the survey feedback with them to the design table. The firm recognized early on that customer expectations’ in usability and features are being set by influencers like Facebook.

“The team took cues from existing, user-friendly apps in creating Scottrade^® Mobile’s design,” Carril said. “Our app caters to a variety of investment techniques and strategies. We didn’t want to make a ‘less-than’ experience just because it’s a mobile device and not a personal computer. We sought to bring the convenience of the Scottrade^® website to the palm of your hand.”

The Scottrade^® Mobile app is available on Android^™, BlackBerry^® and iPhone^® devices and can be downloaded by visiting their respective app stores. Graphics for the mobile app were created with a higher resolution to optimize viewing on tablets, including the iPad. The firm plans to expand the app’s compatibility to additional devices with future updates.

The new Scottrade^® Mobile app is an extension of the firm’s enhanced mobile investment trading site (m.scottrade.com), which was introduced in 2009.

For help in downloading Scottrade^® Mobile or to learn how to react to trading opportunities more quickly, visit Scottrade’s Knowledge Center. The site contains on-demand webcasts, screen shots and simple instructions to assist self-directed investors.

About Scottrade, Inc.

Investors who enjoy online stock trading will find value and personalized customer service at online investing firm Scottrade, Inc. Founded in 1980, Scottrade enables customers to learn about online trading tools, stock market research and how to buy stocks online, many at just $7 per trade. With more than 500 nationwide branch offices, Scottrade has the largest branch network among online brokerage firms. To learn more about one of FORTUNE magazine’s “100 Best Companies to Work For,” visit about.scottrade.com or www.scottrade.com and follow us on Facebook, Twitter, YouTube and Flickr. Member FINRA/SIPC.

Scottrade® and the Scottrade® logo are registered trademarks of Scottrade, Inc. All other trademarks are the property of their respective owners.

Investors should consider the investment objectives, charges, expense, and unique risk profile of an Exchange Traded Fund (ETF) carefully before investing. Leveraged and Inverse ETFs may not be suitable for all investors and may increase exposure to volatility through the use of leverage, short sales of securities, derivatives and other complex investment strategies. These funds’ performance will likely be significantly different than their benchmark over periods of more than one day, and their performance over time may in fact trend opposite of their benchmark. Investors should monitor these holdings, consistent with their strategies, as frequently as daily. A prospectus contains this and other information about the ETF and should be obtained from the issuer. The prospectus should be read carefully before investing.

Options involve risk and are not suitable for all investors. Detailed information on our policies and the risks associated with options can be found in the ScottradeOptions Application and Agreement,Brokerage Account Agreement, and by downloading the Characteristics and Risks of Standardized Options and Supplements (PDF) from The Options Clearing Corporation, or by requesting a copy from your local branch office. Supporting documentation for any claims will be supplied upon request.