Dairy Queen® Announces First Franchise Agreement in Guatemala

Quick service restaurant and treat leader expands presence in Central America

MINNEAPOLIS--()--Dairy Queen®, an international retail food and treat category leader, is expanding into Guatemala. The company has signed an agreement with franchisee Grupo Buen Rollo to open 15 locations throughout Guatemala by 2015. Owned by Berkshire Hathaway (NYSE: BRK.A and BRK.B), the Dairy Queen system also has 11 locations in the Central American country of Panama.

"The Dairy Queen system is continuing an aggressive expansion of our brand in the international marketplace," said Brad Houser, executive vice president for International Dairy Queen, Inc. "We look forward to introducing all of our signature DQ® treats in Guatemala that consumers internationally and in the United States have come to enjoy."

The first kiosk Dairy Queen store is scheduled to open in Guatemala City in October 2011. A second in-line store is slated to be open in Guatemala by the end of the year.

Grupo Buen Rollo has developed four successful brands in the food service industry over the last 12 years, operating more than 60 quick service, fast casual and fine dining restaurants throughout Central America, Mexico and Colombia.

The Dairy Queen treat locations in Guatemala will feature all of the soft-serve products that have made the DQ system an icon in the industry. Guests will enjoy DQ signature Blizzard® Treats, soft-serve cones, sundaes, DQ Cakes and MooLatté® frozen blended coffee beverages. In addition, a majority of the stores also will introduce Iron Grilled Sandwiches and hot dogs.

A country steeped in history with the first settlers dating back to 12,000 B.C., Guatemala is the most populated country in Central America, with nearly 13 million people. Tourism has become an increasing source of revenue for Guatemala as the ruins of the Mayan civilization, a rich culture of music and art, and the abundant and unique ecosystems throughout the country attract visitors from all over the world.

The Dairy Queen system has more than 5,900 locations, of which 856 are outside the United States and Canada in 16 international markets. For more information about the Dairy Queen system, visit DairyQueen.com.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 16 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contacts

For American Dairy Queen Corporation
Chris Feeley, 954-776-1999, ext. 237
cfeeley@piersongrant.com

Release Summary

Dairy Queen signs first lease agreement in Guatemala with franchisee Grupo Buen Rollo to open 15 location by 2015. Dairy Queen is owned by Berkshire Hathaway (NYSE: BRK.A and BRK.B).

Contacts

For American Dairy Queen Corporation
Chris Feeley, 954-776-1999, ext. 237
cfeeley@piersongrant.com