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August 08, 2011 02:22 PM Eastern Daylight Time 

REPLACING VIDEO Save the Children and Grey’s Anatomy Star Kevin McKidd Release PSAs to Help Children in East Africa Crisis

WESTPORT, Conn.--(BUSINESS WIRE)--Please replace the Kevin McKidd video with the accompanying updated video.

“These families have been left with no crops, livestock or water”

The release reads:

SAVE THE CHILDREN AND GREY’S ANATOMY STAR KEVIN MCKIDD RELEASE PSAS TO HELP CHILDREN IN EAST AFRICA CRISIS

Save the Children has partnered with Grey’s Anatomy star Kevin McKidd to generate more awareness of the emergency situation in East Africa, which is threatening the lives of more than 10 million people. The new Public Service Announcements released today highlight the needs of children and their families who are suffering from the worst drought in decades.

“These families have been left with no crops, livestock or water,” said McKidd, a Save the Children supporter. “Save the Children has set up emergency feeding centers to provide food, water and medical care to thousands of people each day, but more help is urgently needed. Aid workers are reporting that children are walking 50 to 60 miles, often carrying younger siblings on their backs, in order to reach these emergency centers.”

McKidd says he hopes the PSAs will inspire more people to help these children. Donors can learn more about how to help by visiting Save the Children’s website or can donate $10 by texting "SURVIVE" to 20222 (U.S. Only, standard messaging rates apply).

View the PSAs here.

Save the Children is the leading independent organization that creates lasting change for children in need in the United States and around the world. Save the Children USA is a member of the International Save the Children Alliance, a global network of 29 independent Save the Children organizations working to ensure the well-being and protection of children in more than 120 countries. Follow us on Twitter and Facebook

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6811426&lang=en

Contacts

Save the Children
Hannah Brencher
203-341-8203
203-216-7417
Communications Associate
Media Relations and Communications
hbrencher@savechildren.org
or
Tanya Weinberg
202-640-6647
202-247-6610
Director, Media and Communications
Media Relations and Communications
tweinberg@savechildren.org

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Kevin McKidd speaks on East Africa Crisis and calls on viewers to support Save the Children.

Kevin McKidd speaks on East Africa Crisis and calls on viewers to support Save the Children.

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East Africa is experiencing the worst drought in 60 years and millions of children and their families are struggling to survive. Save the Children is there on the front lines, but we need your help. Go to: http://j.mp/nFSl5d or Text 'SURVIVE' to 20222 to donate $10 to Save the Children's East Africa Hunger Crisis Fund.

East Africa is experiencing the worst drought in 60 years and millions of children and their families are struggling to survive. Save the Children is there on the front lines, but we need your help. Go to: http://j.mp/nFSl5d or Text 'SURVIVE' to 20222 to donate $10 to Save the Children's East Africa Hunger Crisis Fund.

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