MapMyRUN Teams With The San Francisco Marathon® Presented by WIPRO To Create Official Web, Tablet and Mobile Tracking Apps To Help Spectators Follow The Event

SAN FRANCSICO & AUSTIN, Texas--(BUSINESS WIRE)--MapMyRUN, the premier provider of Web, mobile, and tablet health and fitness-related software applications tor runners, today announced a partnership with The San Francisco Marathon presented by WIPRO, one of the nation’s largest marathons, to launch a suite of official Web, mobile and tablet tracking applications aimed at enhancing the race day experience of participants and spectators alike at The San Francisco Marathon presented by WIPRO events. Additionally, the partnership provides that MapMyRUN will serve as an official sponsor and technology partner of the race.

“This partnership with MapMyRUN gives us a chance to showcase new and exciting technologies within our race and to improve the experience for both participants and spectators of The San Francisco Marathon presented by WIPRO events”

The apps deliver both race participants and spectators a feature set that will bring a new excitement to their respective race day experiences. Key features of the apps include:

Real-time tracking of participants
Map of The San Francisco Marathon presented by WIPRO course that displays elevation profile and points of interest like best spectator viewpoints, first aid, hydration and food stations, and mile markers
Listing and search of race participants and related participant profiles
Map of the race expo
Schedule of pre-race, race day and post race events
SMS, email, and mobile device push notification delivery of participant progress
Social network and MapMyRUN integration
Display of various social networking feeds, e.g., Twitter, Facebook, and Flickr

The mobile apps use built-in GPS technology to enable participants to record and share their progress while out on the course. Race day data can be synced and saved to a participant’s MapMyRUN account.

“The San Francisco Marathon presented by WIPRO is a great venue for us to introduce some of the new tracking functionality and innovative features of our Web, mobile, and tablet applications given its proximity to Silicon Valley and the race’s ongoing commitment to improve the race day experience through the use of new technologies,” said Robin J. Thurston, Head of Product Development of MapMyFITNESS.

“This partnership with MapMyRUN gives us a chance to showcase new and exciting technologies within our race and to improve the experience for both participants and spectators of The San Francisco Marathon presented by WIPRO events,” said Wendi Chapman, Vice President of The San Francisco Marathon.

The San Francisco Marathon presented by WIPRO is set for July 31, 2011. The official applications are now available in the Apple iTunes App Store.

For more information about The San Francisco Marathon presented by WIPRO visit, www.thesfmarathon.com. Additional information regarding MapMyRUN is available at www.mapmyrun.com.

About MapMyRUN:

MapMyRUN is the running specific website of MapMyFITNESS. Headquartered in Austin, Texas, MapMyFITNESS was founded in 2007 and operates a suite of fitness-oriented websites and associated mobile and tablet applications including MapMyRUN.com, MapMyRIDE.com, MapMyWALK.com, MapMyHIKE.com, MapMyFITNESS.com, MapMyMOUNTAIN.com and MapMyTRI.com. MapMyFITNESS provides more than 4 million runners, cyclists, walkers, and other fitness enthusiasts with access to an innovative geo-mapping application that permits them to track and store their daily running, cycling, walking or hiking routes in an online database, a searchable database of routes across the globe, essential community-based fitness content, unique online training tools and fitness calculators, comprehensive global event listings, and a dynamic social network of healthy and active individuals. MapMyFITNESS’s iMapMy mobile apps use the built-in GPS technology of the iPhone, BlackBerry, and Android to enable users to record and chart their daily fitness activities and routes right on their devices. For more information about MapMyFITNESS and its offerings, visit www.mapmyftnessinc.com.

About The San Francisco Marathon presented by WIPRO:

Almost 25,000 runners and over 100,000 spectators are expected to turn out for The 34th Annual San Francisco Marathon® (TSFM) presented by WIPRO which will take place on Sunday, July 31, 2011. Known for its beautiful scenic views, TSFM presented by WIPRO is the only race that runs in the roadbed of the Golden Gate Bridge. It's a loop course that starts at the Ferry Building, runs along the Embarcadero, over the Bridge, along the coastline, through Golden Gate Park, the Haight-Ashbury District and past AT&T Park before finishing in front of Cupid's Arrow. TSFM presented by WIPRO is USATF certified and a Boston Marathon qualifier. Marathon events include a full marathon, two-half marathons, a progressive marathon/ 5Krun and the second annual Munchkins Kid Run. For more details, please visit: www.theSFmarathon.com.