Carmike Cinemas Announces Unveiling of Its Exciting “Big D Experience” at the Tyler, Texas Carmike 14

Get ready for a dramatic new level in the theater-going entertainment experience in Tyler on July 28th

COLUMBUS, Ga.--()--Carmike Cinemas, Inc. (NASDAQ: CKEC), a leading DIGITAL cinema and 3D motion picture exhibitor, is announcing the July 28th unveiling of the “BigD” auditorium at Tyler’s Carmike 14 location at 7415 South Broadway. “We’re providing the ultimate entertainment experience that centerpieces large format digital with a bigger screen, bigger and better sound, plus luxurious in-theater seating for cutting edge presentation and the definitive enjoyment of our audiences,” notes David Passman, Carmike’s President and CEO.

With the Tyler opening this area is one of the first in the nation to offer theatergoers Carmike’s innovative new BigD format Carmike has been known as an industry leader in digital projection and 3D technology since 2006. A special premiere showing of new release Cowboys & Aliens will be presented on Thursday, July 28th at 7:00 p.m. and proceeds will benefit the East Texas Food Bank and the VIP Event is being promoted by area radio stations.

Named “BigD,” the totally re-designed new auditorium includes a wall-to-wall screen measuring 62 feet wide and nearly three stories tall, the latest in 7.1 surround sound and Digital projection of both 2-D and 3-D features. In technical terms, Carmike’s BigD DIGITAL experience is powered by a cutting-edge Christie Brilliant 3-D flash projector. Images are projected onto the gigantic wall-to-wall, ceiling-to-floor screen and the end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than even HD.

To further enhance the experience, the custom QSC DIGITAL audio system is tuned to a 7.1 speaker array with 16 channels and it can be upgraded in the future to 11.1, a revolution in surround sound technology with DIGITAL audio processing supported by quad-amplified, 4-way speakers and six 21-inch subwoofers. The new configuration at Tyler’s Carmike 14 promises a new gold standard in unparalleled picture clarity and deep resonating DIGITAL sound.

The new environment will be further embellished by the comfort of plush leather high-back rocking seats placed for optimal viewing in a stadium seating configuration.

“The success over the past years of 3-D releases for features like ‘Avatar,’ ‘Cars 2’ and ‘Transformers Dark of the Moon,’ and the record-breaking new ‘Harry Potter and The Deathly Hallows Part 2,’ proves that audiences are excited about and greatly enjoying the new DIGITAL experience, and are demanding it,” adds Mr. Passman. “These early successes will no doubt persuade Hollywood to continue releasing more titles in this popular format, and with the BigD experience – in either 3-D or 2-D DIGITAL – Carmike has the full capability to provide our audiences with the technology and total luxury that brings theatergoing to a new level.”

Plans for the BigD Experience includes the opening of more locations by the end of 2011 including Chattanooga, TN, Minneapolis, MN, St. Clairsville, OH and Missoula, MT. “Whether it is a movie, concert, sporting event, motivational speaker or church service, patrons will find BigD placing them at the heart of the event,” notes Terrell Mayton, Carmike’s Director of Marketing.

About Carmike Cinemas (NASDAQ: CKEC) -www.carmike.com

Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3-D cinema deployments and one of the nation’s largest motion picture exhibitors. As of March 31, 2011 Carmike had 240 theatres with 2,223 screens in 36 states. Carmike’s digital cinema footprint reached 2,091 screens, including 200 theatres with 597 screens that are also equipped for 3-D. Carmike’s focus for its theatre locations is small to mid-sized communities with populations of fewer than 100,000.

Contacts

Carmike Cinemas, Inc.
Terrell Mayton, 706-576-3464
Director of Marketing

Sharing

Contacts

Carmike Cinemas, Inc.
Terrell Mayton, 706-576-3464
Director of Marketing