ST. LOUIS--(BUSINESS WIRE)--Hardee’s® has once again partnered with Coca-Cola to make everyone a winner – not just once, but twice. To follow-up the smashing success of last year’s program, this year’s campaign will have even BIGGER winners – including two who will walk away with $5,000 gift cards from a major electronics retailer!
The My Coke Rewards® campaign launches today at participating Hardee’s restaurants. With each purchase of a large fountain drink or large combo, guests will receive a specially marked 42-ounce promotional cup that includes two offers: My Coke Rewards points that can be redeemed for cool stuff online; plus a peel-off coupon offer for a free or discounted item for the guest’s next Hardee’s visit.
During the promotion, which runs through Sept. 18, Coca-Cola will award more than 60 million My Coke Rewards points (up from 50 million last year), to be redeemed for a wealth of prizes – including the two grand prizes of $5,000 gift cards. Other prizes will include $100 gift cards and American Airlines travel certificates to anywhere in the U.S., Mexico and Caribbean. (Sister-brand Carl’s Jr. introduced the My Coke Rewards campaign last month.)
With My Coke Rewards points on every cup, guests can collect points to redeem online at mycokerewards.com. The rewards pool is constantly updated so keep checking back for the latest offerings.
“Everyone really does win with My Coke Rewards,” said Steve Lemley, senior vice president of marketing at Carl’s Jr. and Hardee’s. “When our guests drink Coca-Cola, they will be rewarded with more than just that great refreshing taste; they’ll be able to score My Coke Rewards points and Hardee’s Jr. food and beverage offers. We saw great success with the My Coke Rewards promotion last year and are very excited to start it up again this summer. This is another way for us to say thanks to our guests for coming in and for coming back.”
Launched in 2006 and now with over 16.4 million members, My Coke Rewards (www.mycokerewards.com) is the No. 1 beverage website in the United States. On average, 15,000 rewards are redeemed daily on the site, which is seen by 4.5 million unique visitors every month.
Celebrating 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q1 fiscal 2012, CKE, through its subsidiaries, had a total of 3,182 franchised, licensed or company-operated restaurants in 42 states and in 20 countries, including 1,262 Carl's Jr.® restaurants and 1,909 Hardee's restaurants. For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6804375&lang=en.