Provo Craft Introduces Cricut Mini™

Portable, Ultra Lightweight Cutting Machine Unveiled at Craft & Hobby Association Trade Show

CHICAGO--(BUSINESS WIRE)--Provo Craft today unveiled the Cricut Mini™, a small, space-saving personal electronic cutter that makes DIY projects simpler than ever before. The new product is currently on display at the Craft & Hobby Association Summer Conference and Trade Show in Chicago.

“This machine is a very affordable option for people who are looking to take their creativity to the next level, as well as those who may be new to crafting altogether.”

The Cricut Mini™ helps create beautiful, handmade projects for home, school, business, craft, décor, and special events. Remarkably easy-to-use, users simply plug the Cricut Mini™ in, turn it on, and connect to the Cricut Craft Room™ application, the online design tool that allows users to see and design with the Cricut® cartridge library. And because the Cricut Mini™ is capable of cutting many types of materials, including paper, vinyl, and fabric, crafters can create almost anything that they can imagine.

“With the Cricut Mini machine, it’s easier than ever before to make projects and be more creative,” said Denise Bruhns, vice president of consumer insights for Provo Craft. “This machine is a very affordable option for people who are looking to take their creativity to the next level, as well as those who may be new to crafting altogether.”

Cricut Mini™ features include:

• Compatibility with Windows and Mac computers with a standard wireless or wired Internet connection
• Access to a vast new library of content and artwork through the Cricut Craft Room™ application, including 150+ original Cricut® cartridges (with several new cartridges introduced each month)
• Ability to cut a variety of 8.5" x 12" materials, including thick and thin paper, fabric, vinyl, magnetic material, and craft foil
• Extremely precise and detailed cutting capability for shapes and fonts from .25" up to 11.5"

The machines will be available starting early November 2011.

For more information about Cricut and Provo Craft, visit www.cricut.com or www.provocraft.com. Follow us on Facebook, www.facebook.com/officialcricut, and Twitter, www.twitter.com/provocraft.

About Provo Craft

Provo Craft is a creative technology company that enables people to achieve their creative best. For 40 years, Provo Craft has invented new products that bring industrial technology to the masses, including the Cricut^® personal electronic cutter, the Cricut Design Studio^® software, the Gypsy for Cricut^®, the Cricut Cake^® personal electronic cutter, the Yudu^® personal screen-printing system, and the Cuttlebug^® die cutter and embosser. These innovative tools help people bring their creative ideas to life in a personalized, professional-looking way at home, in schools, and the workplace. Provo Craft products have won dozens of industry awards and are available through leading mass retail, craft, home décor, office, and education outlets nationwide. Visit www.provocraft.com or call 800-937-7686.

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