NewBay Powers U.S. Cellular’s ‘Consumer Content Cloud’ Service

SEATTLE--(BUSINESS WIRE)--NewBay (http://www.newbay.com), the leader in digital content services, today announced that U.S. Cellular is using LifeCache to enhance its album service to include a ‘consumer content cloud’ offering. The ‘Online Album’ branded service was launched in association with NewBay to initially provide photo storage for U.S. Cellular’s 6.1 million subscribers. Now, leveraging NewBay’s LifeCache products and platform, U.S. Cellular is adding enhanced features and subscriber value to its media album service, including drag & drop to social networks, bulk media upload, advanced image editing, and cloud storage. In addition, to improve user experience and service adoption, U.S. Cellular will pre-embed the album as a menu option on Android and Brew devices, enabling one-click upload to the cloud.

“Our partnership with NewBay represents another opportunity for us to deliver more benefits for our customers to enjoy”

“Our partnership with NewBay represents another opportunity for us to deliver more benefits for our customers to enjoy,” said Joe Settimi, Senior Director of Data Strategy and Services for U.S. Cellular. “The new online album features will enable customers to do more with their photos and videos while elevating their wireless experience.”

“People want the freedom to network with friends, watch videos, and share photos, wherever, whenever, and from whatever device they choose. Content cloud services make this happen. We have worked with U.S. Cellular for many years and are excited for the opportunity to advance their online album service, provide added cloud storage, enhanced sharing features and an improved user experience. We look forward to continuing to work with U.S. Cellular to further evolve their ‘consumer content cloud’ strategy,” said Dr Nagappan Arunachalam, CMO, at NewBay.

As part of this upgrade, U.S. Cellular deployed NewBay’s LifeCache Social Networking Gateway (SNG), to enable content sharing across multiple social networks including Facebook, Photobucket and Myspace. The LifeCache SNG is uniquely designed to seamlessly manage multiple social networks, and allows users to engage with friends and family across a variety of sites at once, direct from any Internet connected device. It is the most feature-rich and flexible system that allows operators and device makers to add social networking functionality to their current mobile and web services, or to provide new, aggregated and scalable social networking services.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine’s 2011 Readers’ Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

About NewBay

NewBay enables operators and device makers to deliver a lifetime of digital content experiences across any connected device such as mobile, PC, tablets and TV. The NewBay LifeCache white label software platform powers cloud-based services for storing, sharing, accessing and organizing digital content. NewBay LifeCache enables customers to monetize a wide range of branded services such as social networking, photo and video albums, digital vault, notifications and converged messaging.

NewBay is delivering highly successful commercial services for operators and device makers worldwide. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Verizon and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator and device maker services.

NewBay is based in Dublin, Ireland; Seattle, USA; London, UK; Dusseldorf, Germany; Sydney, Australia and Seoul, South Korea. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.