Dex One Helps Local Businesses Manage and Protect Digital Presence

CARY, N.C.--(BUSINESS WIRE)--Dex One Corporation (NYSE: DEXO) has introduced the Dex One Reputation Management solution to help customers better manage and protect their digital presence. The presence management engine allows customers to monitor their business listings, reviews and mentions on major search engines, directories and social media platforms. With such knowledge in hand, local businesses can efficiently take action to ensure their content is accurately represented online.

“Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey, August 2010”

The solution compiles information and content from across the Web into an online dashboard that displays graphs, charts, and consumer content related to a business, and offers ways to manage and improve visibility and reputation in four key areas: competition, reviews, social media and visibility.

• Competition – helps businesses understand how their reputation stacks up against competitors’ reputations, including ratings and social media fans and followers
• Reviews – ensures a business can keep track of what consumers are saying about them and identify opportunities for improvement based on online comments
• Social Buzz – tracks frequency, trends, followers and mentions by consumers on social sites like Facebook, Twitter, Foursquare, YouTube and more
• Visibility – monitors and checks appearance and accuracy of business listings on major search engines, directories, specialty sites and location-based pages, as well as provides a way for the business to make corrections to those appearances.

“Today, the Internet is instant and accessible to everyone. People are significantly influenced by online reviews when considering a purchase. It’s important that our customers – owners of local businesses – know what is being written about them online,” said Rick Hanna, Dex One executive vice president of sales and marketing. “This new offering provides business owners a new way to know what is being written or said about their products or services, and in a timely manner, take any necessary actions to protect their reputation.”

Some 92 percent of Internet users read product reviews when considering a purchase. Additionally, 89 percent of them were either influenced or deterred from purchasing the product or service.* The Dex One Reputation Management tool will help businesses keep a pulse on their reputation as reviews and social mentions appear, giving the businesses the opportunity to share positive reviews and mentions and address negative feedback timelier – helping the businesses improve their overall reputation.

*Source: ChannelAdvisor, “Through the Eyes of the Consumer: 2010 Consumer Shopping Habits Survey, August 2010

About Dex One Corporation

Dex One Corporation (NYSE: DEXO) is a leading marketing solutions provider helping local businesses and their customers connect wherever and whenever they choose to search. Building on its heritage of delivering print-based solutions, the company provides integrated products and services to help its clients establish their digital presence and generate leads. Dex One’s locally based marketing experts offer a broad network of local marketing solutions including online, mobile and print search solutions, such as DexKnows.com. For more information, visit www.DexOne.com.

Certain statements contained in this press release regarding Dex One Corporation's future operating results or performance or business plans or prospects and any other statements not constituting historical fact are "forward-looking statements" subject to the safe harbor created by the Private Securities Litigation Reform Act of 1995. All forward-looking statements reflect only Dex One's current beliefs and assumptions with respect to future business plans, prospects, decisions and results, and are based on information currently available to Dex One. Accordingly, the statements are subject to significant risks, uncertainties and contingencies, which could cause Dex One's actual operating results, performance or business plans or prospects to differ materially from those expressed in, or implied by, these statements.