TORONTO--(BUSINESS WIRE)--Salon Selectives Inc., a division of CLT International, announced today that the company has acquired the trademark rights for Daily Defense hair care products.
Made famous by Clairol and purchased in 2002 by Proctor and Gamble, Daily Defense is a premium quality PH formula based hair care brand that can be used everyday and will not harm color treated or chemically treated hair.
“We are extremely excited about the addition of this popular brand to our portfolio of personal and hair care products”, said Jack Wilkinson, Principal of Salon Selectives Inc. “The addition of Daily Defense provides us with two world class brands that we can offer at affordable prices to value conscious women around the world.”
Ved Singh, President of New Windsor Brands LLC and previous gatekeeper of the brand, reinforced the benefits of this transaction saying, “We believe the marketing and distribution synergies already in place for Salon Selectives will enable them to deliver exceptionally priced value to consumers with a premium quality product.”
As consumers continue to hit the “reset” button on discretionary spending and change the way they evaluate product purchases, Daily Defense provides them the reassurance of a trusted brand at a very affordable price.
According to Wilkinson, “Women love these brands. We believe that Daily Defense is perfectly positioned for those consumers who look for brands they can trust at prices they can afford and look forward to launching a full range of products that serve this customers’ needs."
ABOUT OUR BRANDS
Salon Selectives was the first ‘salon quality’ brand available to American women, offering consumers customized care for salon beautiful hair,” like you just stepped out of a salon."
With a focus on providing premium quality products at very affordable prices, this new private ownership group is committed to developing legacy brands that support a compelling value proposition for retailers and consumers alike.
The acquisition of the Daily Defense brand is an example of this commitment to market leadership and brand innovation.
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