Richardson Joins AdRevolution Advisory Board

Silicon Valley Gaming Entrepreneur to Help Drive Growth

AUSTIN, Texas--(BUSINESS WIRE)--Greg Richardson, a leading Silicon Valley investor and entrepreneur, has joined the Advisory Board of AdRevolution, the Austin-based technology company that is leading the revolution in highly targeted interactive marketing in the digital space.

“I’m thrilled to have Greg as part of the team”

Richardson is formerly an investor with Elevation Partners, a leading private equity firm focused on digital media investments. Greg helped lead the investments in Bioware and Pandemic Studios, combining the two companies and then as CEO leading them to an acquisition by Electronic Arts for $860m.

Greg is currently the founder and CEO of CDR Entertainment, a developer and publisher of online games. He holds a BA in Political Science from the University of California at Berkeley and recently earned a PhD in social gaming from the same university.

Before joining Elevation, Greg served as the VP and GM of EA Partners, a $350M business unit within Electronic Arts.

“I’m thrilled to have Greg as part of the team,” said Andrew Westmoreland, the founder and CEO of AdRevolution. “His breadth of experience in the digital space will help us drive forward to the next level.”

AdRevolution was founded in 2005 and uses sophisticated algorithms to deliver true one-to-one advertising through any digital channel. Already consistently profitable, AdRevolution is expecting 200% growth this year as the company moves into new business verticals where it delivers average revenue increases of 400% for its clients.

“The digital advertising space offers dynamic opportunities for those who can provide real value to both brands and consumers,” said Richardson. “Andrew is a very smart guy who has some great technology. I think that’s a winning combination.”

About AdRevolution

AdRevolution is leading the revolution in highly-targeted interactive marketing with the powerful algorithms of its Natural Intelligence Marketing Engine (NIME). Using NIME's one-to-one targeting capabilities, AdRevolution presents relevant ads to consumers, increasing revenues for advertisers, publishers and e-tailers on any digital channel. Learn more at www.adrevolution.com.