PlayJam Launches Global Game Service for Samsung Smart TV

LONDON--(BUSINESS WIRE)--PlayJam, the world's largest TV games network, has launched its global games service for Samsung Smart TV.

“The overriding mission of our Smart TV proposition is to provide easy access to content that can be shared and enjoyed by the whole family, and games are a key genre”

PlayJam aims to create the richest environment for games on TV. Now live on Samsung’s 2010 range, the games network will roll out across Samsung Smart TV and blu-ray players.

The PlayJam service is a social and casual games network available at Samsung Apps-- the world’s first HDTV-based application store offering about 640 paid and free apps globally that help people connect to their various passions, PlayJam offers a mix of in house and leading brand titles, providing consumers worldwide with easy access to thousands of casual and social games at the touch of a button on the remote control.

The PlayJam games network is a social engagement and monetization platform that drives increased revenue and customer loyalty through core features such cross-network tournaments, leader-boards, real-time mass participation events, virtual currencies and recommendations. PlayJam has launched a beta SDK to provide game developers with a simple one-stop route to global games distribution via TV.

Says PlayJam's CEO, Jasper Smith, "Samsung is the world leader and we are delighted to bring a new generation of games to TV. I have a fundamental belief that games on TV will evolve in to a huge commercial opportunity and our combined aim is simply to provide the best games experience possible to our customers. To help make that a reality we offer great game developers simple access to our global games network - so that they can monetise their IP and make their games famous. TV has some extraordinary advantages over the web and mobile, and the ability to make stand out formats has never been greater. We are very excited to share our passion for bringing great games to TV with Samsung.”

“The overriding mission of our Smart TV proposition is to provide easy access to content that can be shared and enjoyed by the whole family, and games are a key genre”. says Kang-Hyun Kwon, Senior Vice President of Media Solution Center at Samsung Electronics. “PlayJam’s gaming service can bring such enrichment to our Smart TV.”

* The service may vary by country.

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Notes:

About PlayJam
PlayJam is the leading social games network for TV. With hundreds of games, millions of players and operating across all major TV brands PlayJam has created a global footprint for its content and services for an ever-growing population of PlayJammers.

PlayJam provides games developers with a global TV distribution network, spanning all major TV vendors and up to 100 territories and an advanced social tool set that enables them to create deeper, stickier games so that audiences want to play again and again.

PlayJam has 11 years experience in monetizing games on TV. We have developed over 500 of our own games and delivered around 6 billion game downloads. Our efforts are focused on forging long-term distribution agreements with TV manufacturers and developing the tools, infrastructure and services required to monetize TV content, allowing developers to concentrate on creating amazing games.

We’re now well on our way to creating the biggest ever games network; come and join us at http://www.playjam.com

About Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.