Winning Opportunities: Innovative Pricing Model for a New Book on Innovation

GENEVA--()--Today’s web launch of “Winning Opportunities, proven tools for converting your projects into success (without a business plan)” gives innovators an energizing, witty guide with an established alternative to writing a business plan, more effective at convincing investors and decision-makers. It is the first use of the new “set-your-own-price” business model applied to a management book.

The reader can download (goo.gl/iDkH3) and read the book free of charge before deciding what s/he wants to pay; 10% of the payment goes to support job creation and entrepreneurship education worldwide (goo.gl/TDUI6) The “set-your-own-price” formula was pioneered by other industries, including music (e.g. Radiohead’s album, In Rainbows), restaurants and hotels. Prof. Raphael H. Cohen states “I trust readers. They will pay what they can afford, according to what they think “Winning Opportunities” is worth for them and their future”.

In this book, the rigorous IpOp Model, which describes the intuitive core process of innovation behind successful entrepreneurs and intrapreneurs, is presented. This structured and user-friendly roadmap helps innovators turn an idea into a tangible opportunity, outline measurable deliverables, learn how to address all the key issues critical to the success of their project, and identify early in the process whether an opportunity is worth pursuing.

To illustrate its concepts, a large number of real-life examples are included as inspiration to the reader. Nespresso’s strategy is used throughout the book to demonstrate each key step of the IpOp Model. It is the first description of the strategy that shaped the fascinating success story of Nespresso, a $3-billion business with double-digit annual growth. Both Nespresso and IpOp Model were developed in Switzerland, recently ranked No 1 in innovation worldwide.

Since learning is easier when emotions are included in the process, each chapter is preceded by a joke illustrating its serious content. This witty business book delivers invaluable lessons without being dry or boring.

The IpOp Model analysis complements and brings improvement to various existing selection processes available to decision-makers, such as stage gate or six sigma. Capitalizing on the comprehensive Decision Tree – as identified and described by the author – the IpOp Model enables decision makers to allocate resources to projects more efficiently, thereby increasing their return on investment. Its application is not restricted to innovation; it is relevant to any project or request for resources. The IpOp Model has been successfully used by multinational corporations like Nestlé, Microsoft, Oracle, sanofi-aventis, banks and industrial companies, as well as by startups and hospitals.

Author Professor Raphael H Cohen, Ph. D. is a successful serial entrepreneur. He teaches innovation in business schools and customized executive education programs, and is academic director of the entrepreneurship specialization of the MBA of the University of Geneva, Switzerland.

Contacts

For Winning Opportunities
Prof. Raphael Cohen, Ph. D, + 41 22 3469900
Academic Director of the Entrepreneurship & Business Development specialization of the MBA of the University of Geneva
rc@winning-opportunities.org
http://www.winning-opportunities.org/?page_id=745

Release Summary

Management book “Winning Opportunities, proven method for converting your projects into success (without a business plan)” gives proven tools to effectively convince investors and decision-makers.

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Contacts

For Winning Opportunities
Prof. Raphael Cohen, Ph. D, + 41 22 3469900
Academic Director of the Entrepreneurship & Business Development specialization of the MBA of the University of Geneva
rc@winning-opportunities.org
http://www.winning-opportunities.org/?page_id=745