PrintingForLess.com Cuts Web Page Load Times by 40% -- Seamlessly and Automatically

VANCOUVER, British Columbia--(BUSINESS WIRE)--After implementing the Strangeloop Site Optimizer to speed up its website, leading online printer PrintingForLess.com saw its average page load time drop from 5.6 seconds to an impressive 3.4 seconds – and this dramatic improvement came without sacrificing uptime to the site’s vast user base.

“We wanted our site to retain all those first-time visitors, as well as satisfy our longtime customers. We performed manual performance tuning, but this wasn’t an efficient use of our best developers. With automated optimization, Strangeloop took us much farther, much faster than we could have gone on our own.”

“If you’re a potential first-time customer encountering a slow website, you’re much more likely to leave and go to a competitor’s site,” said Mark Currence, network administrator and security analyst at PrintingForLess.com. “We wanted our site to retain all those first-time visitors, as well as satisfy our longtime customers. We performed manual performance tuning, but this wasn’t an efficient use of our best developers. With automated optimization, Strangeloop took us much farther, much faster than we could have gone on our own.”

PrintingForLess.com (PFL) serves millions of unique visitors a year. With the mantra “Be easy to do business with,” PFL was driven to deliver a premium experience to every visitor. Speed was a major part of this premium experience. The company performed a round of manual performance tuning – painstakingly rewriting their site’s code page by page to optimize each page for optimal delivery – but realized that this was a never-ending task, as optimization standards are continually changing and evolving.

PFL made the decision to implement the Strangeloop Site Optimizer after conducting a three-week trial of the Site Optimizer cloud-based service, which can be implemented with literally a flip of a switch and requires no code or network changes. Site Optimizer delivered almost immediate results. On average, load times were cut almost in half – from 5.6 seconds to 3.4 seconds.

“Printing for Less is a testament to our entire value proposition,” said Strangeloop CEO Jonathan Bixby. “It used to be that the only way to drive performance was a lengthy and involved coding process. The problems with that process are that it demands the best developers and it’s like painting the Golden Gate Bridge – it never ends. As more and more companies are realizing, automating the process is ultimately the most efficient solution.”

How the Strangeloop Site Optimizer works

Strangeloop offers an easy-to-implement solution to the complex challenges of web content optimization (WCO). WCO technology takes HTML that has been optimized for readability, supportability and maintainability and, while retaining these benefits, transforms it to HTML that is optimized for fast page rendering. This involves implementing numerous best practices such as rewriting object names, re-ordering when and how objects are rendered, re-ordering when scripts are executed, and optimizing content based on the requesting browser.

In the past, this time-consuming work could only be performed manually by developers with specific performance expertise. The Strangeloop Site Optimizer – which is available as a cloud-based service, a hardware appliance, and a virtual appliance – transforms web content optimization from a lengthy and complex coding process into an automated function performed in real time by an intelligent appliance.

Companies like Petco, Travelocity, Visa, Sodexo, and O'Reilly Media have implemented the Strangeloop Site Optimizer to speed up their websites. As a result, they've achieved dramatic gains in key metrics:

Increased sales by 13%
Increased conversions by 9%
Increased organic search traffic by 10%
ROI within weeks

About Strangeloop

Strangeloop is a leader in providing Web Content Optimization (WCO) solutions that enable companies such as Travelocity, Petco and Visa to speed up the page load times of their websites and enterprise applications. Founded in 2006, Strangeloop’s original product offering was the Strangeloop AS1000, a delivery-focused accelerator for ASP.NET. In 2010, the company launched Site Optimizer, a next-generation web performance solution that offers a powerful set of features that work together to provide roundtrip reduction, rapid rendering, and dynamic browser caching. Site Optimizer simplifies Web Content Optimization from a lengthy and complex coding process into an automated function. Site Optimizer is available in three different environments: as a hardware appliance, as a virtual appliance, and as a service via the cloud. Strangeloop is based in Vancouver, BC. For more information, visit www.strangeloopnetworks.com.

About PrintingForLess.com

In 1996, PrintingForLess.com (PFL) began the journey towards its life mission: becoming the ally, adviser and jet fuel of the nation's 27 million small businesses. PFL became far more than just a printer. For highly affordable prices, it provides everyone who owns and manages a small business with a full arsenal of marketing tools -- first class business cards, stationery, brochures, flyers, websites -- designed to attract new customers, clients, and patients and generate new and expanded orders from existing customers. In short, PFL is helping small businesses grow big!