Digital Revolution Studios Wins Prestigious 2011 Telly Award

LOS ANGELES--(BUSINESS WIRE)--Stereoscopic 3D and 2D production company Digital Revolution Studios (DRS) won its first Telly Award for the “Use of 3D” in Bullproof. The original series, Bullproof, which premiered May 5, 2011 on the 3D channel, 3net (a joint venture of Sony, Discovery and IMAX), is an innovative television series, being the first “sportumentary” series to be filmed entirely in 3D. Not only does Bullproof incorporate the use of groundbreaking technology, but Bullproof is an action-packed, adventure-filled series. For a sneak peek of Bullproof, see the video below.

“It took a great team, and I wish I could name all the 50+ team members that worked on this show.”

http://www.youtube.com/watch?v=efL1nwzs79A&feature=share

Accepting the Bronze 2011 Telly Award for DRS is the Director of Bullproof, Craig Tanner, and Stereoscopic Supervisor, Wayan Palmieri. “Bullproof was a lot of fun to work on. From needing to engineer a cost-effective, lightweight 3D rig that was easy for one cameraman to maneuver when a 2,000 pound bull was charging at him, this production gave DRS the ability to shine,” said Tanner, President of DRS. “It took a great team, and I wish I could name all the 50+ team members that worked on this show.”

Perhaps the foremost reason for Bullproof winning a 2011 Telly Award is that the DRS creative team prioritized how stereoscopic 3D, both live action and visual effects, including 2D-3D conversion, could better tell the heroic stories behind the bullfighters’ efforts to save the bullriders. "The ‘run and gun’ style of filming necessary for this action-packed show pushed the limits of what was possible in 3D,” added Palmieri, DRS Stereoscopic Supervisor.

Digital Revolution Studios and Wild Eyes Productions co-produced the series Bullproof with 3net. “Without the unfailing dedication of Wild Eyes Producer, Aaron Bowden and the crucially important creative input from 3net Vice President, Production and Development, Tim Pastore, this Telly Award would have been impossible. We are thankful for the whole team,” said Gina Light Tanner, CEO of DRS and executive producer of Bullproof.

About DRS: Digital Revolution Studios (DRS) is a leading authority and innovator in high quality stereoscopic 3D (S3D). DRS is on the forefront of all aspects of S3D, including low to high budget 2D-3D conversion, live action capture, sound design/mix, visual effects, graphics and cutting-edge post-production techniques. Founded by the Visual Effects Editor of AVATAR, Craig Tanner, DRS is a team of award-winning industry professionals with a combined experience of over 60 years as leaders in stereoscopic 3D technology and production. DRS has a reputation for pioneering new technology to expand the use of 3D in productions, including TV and features.

DRS technology and crew have originated a number of firsts in the S3D industry; from the first award show filmed entirely in native 3D (the I3DS 2010 Technology Awards), to the first S3D sportumentary (Bullproof). In the year 2011, DRS has had nine separate programs airing on 3net – DRS content is being distributed domestically and internationally on multiple networks. Current 3D projects of DRS include live Mixed Martial Arts (MMA) sporting events and a feature documentary: Humor & Heartache of War.

About 3net:

3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation, brings together three of the world's leading media, technology and entertainment companies to provide the nation's first and only fully programmed, 24/7 3D network. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel will feature the most extensive library of 3D content in the world by the end of 2011, featuring genres that are most appealing in 3D, including natural history, documentary, action/adventure, travel, history, hyper-reality, lifestyle and cuisine, concerts, movies, scripted series and more. 3net is currently available on DIRECTV channel 107. For more information, please visit www.3net.com.