In-text Monetization Innovators Team Up: Skimlinks Acquires Atma Links

SAN FRANCISCO--(BUSINESS WIRE)--Skimlinks (http://www.skimlinks.com) today announced that it had acquired content monetization firm Atma Links (http://www.atmalinks.com). Already innovation leaders in the space, Skimlinks will merge the Atma Links technology with its own affiliate marketing platform to offer its publishers and partners the first real-time in-text product identification and price comparison service.

“We already had a strong offering for automating product linking in content. However, Atma Links is able to offer real-time price comparison, which, when combined with our publisher network, partner relationships, and architecture, creates an offering unparalleled in the market.”

Both companies offer a simple solution that helps publishers earn a revenue stream from their content without any effort, or impact to the user experience. With one line of javascript, product links and product references on a page are instantly turned into commission-earning affiliate links. Skimlinks – which first launched in November 2008, is now powering $13m in merchant sales a month and growing rapidly. They have attracted a network of stellar publishers, with over 700,000 sites running the Skimlinks technology, including Internet Brands, Ning.com, AVForums.com, Technorati and WordPress.com.

Skimlinks CEO and Co-founder Alicia Navarro explained the acquisition: “We already had a strong offering for automating product linking in content. However, Atma Links is able to offer real-time price comparison, which, when combined with our publisher network, partner relationships, and architecture, creates an offering unparalleled in the market.”

In-text solutions are often accused of being intrusive and irrelevant, but with Atma Links’ technology, Skimlinks will be able to automatically identify long-tail product names with high accuracy, and turn them into links to the best-performing retailers for those products.

Skimlinks is currently rolling out the technology to select publishers, with a public launch coming shortly.

Atma Links’ directors Chris Dickson and Erik Nygren will join the Skimlinks team. Terms of the acquisition were not disclosed.

About Skimlinks

http://www.skimlinks.com

Skimlinks launched in November 2008, with products to help online publishers monetize their content by automating the creation of affiliate links both on words and existing links in text. Skimlinks helps 700,000 websites worldwide focus on creating quality content while earning commissions from over 15,500 merchants across 27 affiliate networks. Skimlinks is headquartered in London, with a fully owned subsidiary based in San Francisco.