FTC Head of Consumer Protection David Vladeck to Keynote Evidon Empower Event on July 19

NEW YORK--(BUSINESS WIRE)--Evidon, the leading provider of compliance services for the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising (OBA), announced today that it is hosting the first event dedicated to consumer privacy and the advertising data ecosystem, with an eye toward accelerating industry self-regulation. The keynote speaker of the event will be David Vladeck, Director of the Bureau of Consumer Protection for the U.S. Federal Trade Commission (FTC). Sarah Fay, former CEO of Aegis North America and a respected Executive Advisor, will host the event.

“With thought leaders from the regulatory community in Washington as well as advocacy organizations, as well as luminaries from both the buy-side and the sell-side, we expect this to be an exciting and extremely informative day for attendees.”

Evidon is hosting the inaugural event of this new series at the Eventi Hotel, 851 Avenue of the Americas (Sixth Avenue), at 2:00 PM. The program runs until 6:00 PM, then gives way to a rooftop cocktail reception.

The event agenda is dedicated entirely to consumer privacy and advertising—the first of its kind for the digital advertising community. From chief marketing officers to privacy professionals, agency heads to network CEOs, leaders from every side of this much-debated issue will come together to discuss what will truly empower consumers, and, in turn, enable businesses to grow. Evidon Empower 2011 will dig deep into a topic that touches everyone in the digital ecosystem and beyond, and yield insights that help to shape the future of digital media itself.

CONFIRMED SPEAKERS INCLUDE:

David Vladeck, Director of the Bureau of Consumer Protection, Federal Trade Commission (FTC)
John Montgomery, COO, GroupM Interaction
Hee Kyu Kim, Digital Media, VP, Bank of America
Harvey James Anderson, Vice President Business Affairs and General Counsel, Mozilla
Linda Monk, Data Protection and Privacy - Marketing Program Strategist, Dell
Julian Zilberbrand, SVP Global Digital Director, Technology Activation Group, Starcom Mediavest Group
Doug Weaver, Founder and CEO, Upstream Group
Peter Kosmala, Managing Director, Digital Advertising Alliance
Leslie Harris, President & CEO, Center for Democracy & Technology

The complete agenda appears here: www.evidon.com/empower. Anyone interested in requesting an invitation can email: empower@evidon.com or visit: www.evidon.com/empower.

Evidon is the first company designated by the DAA as an approved provider of compliance services for the Self-Regulatory Principles for OBA. This includes the ability to deliver the Advertising Option icon on behalf of companies that are participating in the self-regulatory program. The company’s Assurance Platform is operating at scale, delivering the Advertising Option Icon and corresponding notice in more than ten billion monthly advertising impressions for leading brands.

“We’re thrilled to have such a tremendous group of speakers gathering for our event,” said Scott Meyer, Founder and CEO of Evidon. “With thought leaders from the regulatory community in Washington as well as advocacy organizations, as well as luminaries from both the buy-side and the sell-side, we expect this to be an exciting and extremely informative day for attendees.”

Evidon is the leading technology company enabling online advertising transparency, in no small part through its leadership role in the Open Data Partnership (ODP). An alliance of online behavioral advertising companies, the ODP gives consumers access to and control over the information those companies have collected about their interests directly from an ad impression or publisher site that uses Evidon’s platform.

About Evidon

Selected by the Digital Advertising Alliance to power its online behavioral advertising self-regulatory program, Evidon (formerly Better Advertising) enables a more trusted environment for everyone in the online ecosystem. It gives businesses an easy, standard way of providing evidence of compliance with industry guidelines, and consumers more transparency into and control over how their information is used online. By empowering consumers and earning their trust, businesses build their brands, participate in OBA with confidence and generate results. For more information, please visit: www.evidon.com.