“This name change more clearly embodies our Company’s mission statement and core objectives, and ultimately allows us to better represent ourselves to consumers, clients, and the travel industry as a whole,” says President R. Kurt Homfelt.
The Dunhill Travel Deals name change comes on the heels of a recent expansion of the Company’s editorial staff. Solely focused on deal research and verification, these editors’ main job function is to ensure that consumers receive the best possible value from each published deal.
This has resulted in a spike in interest, with readership of the weekly e-publications reaching an all-time high of 2.75 million opt-in U.S. email subscribers and growing. To provide this ample circulation with a diversified product base, Dunhill Travel Deals works with over 400 clients in the travel industry, including BookIt.com.
“Throughout our three year partnership with Dunhill, they have consistently delivered favorable results for BookIt.com. They always work with us to maximize results and are truly an innovator in the industry. We’re excited to witness the continued evolution of Dunhill firsthand,” said Jesse Henson, VP of Marketing, BookIt.com.
In conjunction with the name change comes a new web domain, moving from DunhillVacations.com to the aptly named DunhillTravelDeals.com. The Company plans to launch a new website design in the coming month, as well as a new design for the weekly Top Travel Deals newsletter. Both designs will focus on increasing functionality while streamlining overall usability.
“This name change and domain change represent our vision for the future of the Company, and our dedication to its continued success. We are very much looking forward to growing the business even further as Dunhill Travel Deals,” says Homfelt, “while staying true to what has made us successful thus far – our commitment to publishing the best travel deals out there, period.”
ABOUT DUNHILL TRAVEL DEALS
Dunhill Travel Deals is a travel media company focused on providing the general public with the best deals in the industry. Core products include DunhillTravelDeals.com and weekly email publications – Dunhill’s Top Travel Deals, TravelFlash and Dunhill Spotlight. Founded in 2007, Dunhill Travel Deals has a circulation of over 2.75 million U.S. opt-in email subscribers and growing.