Research and Markets: Consumptionomics: Asia's Role in Reshaping Capitalism and Saving the Planet

DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/31d4bf/consumptionomics) has announced the addition of John Wiley and Sons Ltd's new book "Consumptionomics: Asia's Role in Reshaping Capitalism and Saving the Planet" to their offering.

“Consumptionomics: Asia's Role in Reshaping Capitalism and Saving the Planet”

Consumption has been the fuel that has driven the engine of global capitalism. The recent financial crisis has seen the West's leading economists and policy makers urging Asia to make a conscious effort to consume more and thereby help save the global economy. This is a view shaped by conventional wisdom which conveniently refuses to acknowledge both the unpleasant effects of consumption and the limits to growth.

Consumptionomics argues that this blinkered view needs to be replaced by a more rational approach to the challenges of the 21st century. If Asians aspire to consumption levels taken for granted in the West the results will be environmentally catastrophic across the globe. Needless to say it will also have significant geopolitical impacts as nations scramble for diminishing resources.

Asian governments and leaders find themselves at a crossroads. They may either continue on the current, unsustainable path of Western-style consumption-led capitalism, disregarding the evidence, or they may realize that they hold the unenviable responsibility of leading the world to a more sustainable path. The solutions will entail making sensitive political choices and adopting certain forms of government to effect such a fundamental change of direction. This will all fly in the face of current ideological beliefs rooted in free market capitalism. But if Asia is willing to take on this responsibility it will help to save the planet whilst reshaping capitalism.

Author:

Chandran Nair is the founder of the Global Institute For Tomorrow (GIFT), an independent social venture think tank dedicated to advancing an understanding of the impacts of globalisation through thought leadership and positive action to effect change. Chandran was chairman of Environmental Resources Management (ERM) in Asia Pacific until 2004, establishing the company as Asia's leading environmental consultancy.

His Global Young Leaders Programme has gained a reputation as an innovation in executive education by blending fresh insights and challenging conventional wisdom with an opportunity for experiential learning through immersion in real world projects aimed at developing leadership and business skills.

He is also Chairman of Avantage Ventures a social entrepreneurship advisory services company which is launching Asias first social investment company and thereby create a new asset class of investments for investors with a view to promoting social investments in Asia which go beyond venture philanthropy.

For more than a decade Chandran has strongly advocated a more sustainable approach to development in Asia, advising governments and multi-national corporations to instill these principles into their policies and key decision-making processes.

In addition to his work with GIFT, Chandran continues to provide strategic management advice and coaching to business leaders. In this regard he advises current and future leaders on how to meet the challenges of doing business in Asia and of globalisation, investment geo-politics, leadership development, ethics, sustainability, and corporate social responsibility.

For more information visit http://www.researchandmarkets.com/research/31d4bf/consumptionomics