Malta's Melita Group Selects SeaChange to Create and Manage On-Demand Television Service

SeaChange Providing Fully Integrated Adrenalin Platform in Hosted Environment; Operator Targets Summer 2011 Launch

ACTON, Mass. & MALTA--(BUSINESS WIRE)--SeaChange International (NASDAQ: SEAC), a leading global multi-screen video software provider, announced today that it is providing a fully integrated solution of software in a managed environment, services and content to bring on-demand television to Melita, the Republic of Malta’s leading television operator. Melita selected the SeaChange Express solution with the SeaChange Adrenalin video back office and SeaChange VOD Managed Services, as well as a premium content offering with service management from SeaChange’s On Demand Group. Melita plans to launch the on-demand service to its premium subscribers this summer.

“Melita is fully leveraging SeaChange’s unique ability to offer technology, content and marketing expertise for premium content services”

The Melita Group is a diversified telecommunications provider offering home entertainment and telecommunications services (television, broadband, 3G mobile and fixed telephony) to consumer and business customers throughout Malta, the world’s smallest and most densely populated nation. Melita’s market position is evidenced by the presence of at least one of its services in 70 percent of all households in Malta and Gozo.

“Melita’s selection of SeaChange as its partner for integrated viewing solutions and on-demand content ensures that Melita remains in the vanguard for delivery of premium video solutions and remains well positioned for the future as internet and traditional broadcast systems continue to converge,” said Simon Montanaro, CTO, Melita.

The SeaChange Adrenalin video back office will provide an end-to-end management and delivery platform for Melita’s on-demand service. Adrenalin is based on an open service-oriented architecture to deliver a television experience that scales to serve millions of assets to any video device across multiple network types, either deployed in a network, or in a hosted model as in this instance. Adrenalin will integrate Netgem set-tops, Anevia’s CDN and Verimatrix’s conditional access for Melita.

“Melita is fully leveraging SeaChange’s unique ability to offer technology, content and marketing expertise for premium content services,” said Erwin van Dommelen, President, SeaChange Software. “We look forward to putting Melita on a fast track to on-demand service benefits and more advanced opportunities further down the road.”

Melita’s on-demand technology platform is backed with VOD Managed Services from SeaChange Professional Services to ensure operations monitoring, predictive analysis and proactive maintenance, as well as On Demand Group’s Service Management Capabilities. Managed services programs supply experienced SeaChange staff to assume front-line responsibilities while enabling cost savings and revenue protection.

Melita’s plan to launch on-demand under the comprehensive OnDemand! service brand will mark the extension of On Demand Group content acquisition and service creation to 18 platforms (including television, mobile and PC) in 12 countries, representing one billion on-demand transactions per year in nine languages.

SeaChange will demonstrate the Adrenalin multi-screen video back office and other advanced video solutions during the IBC conference, Sept. 9-13 (Amsterdam), in hall 1, stand C27.

About The Melita Group

The Melita Group, is a diversified telecommunications provider offering home entertainment and telecommunications services to consumer and business customers throughout the Republic of Malta. The Melita group of companies offer IP based digital cable TV, broadband Internet, fixed-line telephony, and mobile voice and data services. It also owns and operates an undersea submarine optical fiber cable. The Melita group of companies includes Melita Plc, Melita Mobile Ltd., Melita Capital plc, Melita Infrastructure Ltd, and Melita Media Ltd.

About SeaChange International

SeaChange International (NASDAQ:SEAC) is a global leader in the delivery of multi-screen video. The Company provides innovative, Emmy award-winning solutions and services for back office, advertising, content, in-home devices and broadcast to hundreds of media companies, including blue chip companies such as Comcast, Virgin Media, AT&T, Hutchison Whampoa, Vodacom and DISH Network. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.