Get Fired up with Popeyes Firecracker Shrimp This July

Cool it Off with Popeyes Flavoriety™ New Big Easy Cooler™

ATLANTA--(BUSINESS WIRE)--Popeyes^® Louisiana Kitchen, a division of AFC Enterprises, Inc. (NASDAQ: AFCE), fires up taste buds with patriotic favorite, Firecracker Shrimp, available June 27 through July 24. Guests can enjoy eight juicy Firecracker Shrimp, Cajun fries, a buttermilk biscuit and new Firecracker Dipping Sauce for only $4.99.

“While Popeyes spices up appetites year-round, it only makes sense that we bring back the heat during the most patriotic month of the year!”

Popeyes Firecracker Shrimp features butterfly shrimp marinated in a spicy cayenne pepper seasoning blend and breaded with New Orleans-inspired seasoning blends. Dip the shrimp in our new Firecracker Dipping Sauce, a blend of honey, Crystal Hot Sauce, Aleppo pepper flakes and apple cider vinegar, for a sweet, tart and spicy kick.

“While Popeyes spices up appetites year-round, it only makes sense that we bring back the heat during the most patriotic month of the year!” said Amy Alarcon, director of culinary innovation for Popeyes. “You can really see the ‘sparkle’ of the firecracker specks in the batter, and the ‘heat’ is offset by our new Firecracker Dipping Sauce—sweet at first bite, followed by a nice subtle heat that permeates the mouth.”

Guests can enjoy several Firecracker Shrimp meal options:

• Firecracker Shrimp Traveler – eight Firecracker Shrimp in a Traveler Box with Firecracker Dipping Sauce
• Firecracker Shrimp Tackle Box – eight Firecracker Shrimp, Firecracker Dipping Sauce, regular Cajun Fries, buttermilk biscuit
• Firecracker Shrimp Tackle Box Combo – eight Firecracker Shrimp, Firecracker Dipping Sauce, regular Cajun Fries, buttermilk biscuit and a regular drink

Also this July, Popeyes will launch Flavoriety™ to quench guests’ thirst for more beverage flavor and variety starting with the new Big Easy Cooler™, a refreshing blend of Minute Maid^® Lemonade and Fanta^® Strawberry. Guests can transform an ordinary beverage into Popeyes own Big Easy Cooler at the same destination they enjoy their favorite Louisiana-inspired eats.

Pair Popeyes Firecracker Shrimp and New Big Easy Cooler this July at participating Popeyes nationwide; prices may vary. Visit www.Popeyes.com to search for a restaurant near you to take advantage of this incredible limited time offer.

About Popeyes® Louisiana Kitchen

Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on the number of units. As of April 17, 2011 Popeyes had 1,997 restaurants in the United States, Guam, Puerto Rico, the Cayman Islands, and 25 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.