gamerDNA Media Invites Gamers to Celebrate Gears of War 3 Launch with Brotherhood Achievement Challenge

NEW YORK--(BUSINESS WIRE)--gamerDNA Media, the digital advertising firm that gives advertisers a targeted, creative gateway to some of the most buzz-creating influencers on the web, today provided a sneak peek into its upcoming Brotherhood Achievement Challenge on 360voice.com, its own Xbox 360-centered gaming community.

“Given the immense popularity of GoW1 and 2 at 360voice.com – we’ve tracked more than 5.7 million GoW games played to date – we know GoW players have found a community to showcase their success and competitive spirit.”

When Gears of War 3 launches on Sept. 20, gamers using Xbox Live worldwide who have signed up at 360voice.com can track and log their achievements and compete against fellow GoW3 players. The 360voice Brotherhood Achievement Challenge will begin the day the game launches and will run for 30 days.

Here’s how it works:

Gamers will unite into Brotherhoods – teams formed via Facebook, Twitter, forums, other social networks or email.
Brotherhoods will compete by unlocking achievements and receiving points for recruiting new players.
The Top 5 Brotherhoods at the end of the challenge will partake in $10,000 in prizes, to be awarded based on their respective rankings.

“360voice.com will be the best way for GoW3 players to track, share and compete with their fellow gamers,” said Jay Benach, president of gamerDNA Media. “Given the immense popularity of GoW1 and 2 at 360voice.com – we’ve tracked more than 5.7 million GoW games played to date – we know GoW players have found a community to showcase their success and competitive spirit.”

Launched in 2006, 360voice.com is an online community for the Xbox 360 with a unique twist. Gameplay data from Xbox Live is transformed into a comprehensive summary of the player's entire gaming history, conveyed in a blog format from the perspective of the user’s Xbox 360. Conversations around daily achievements and events like Gamerscore increases and most-played games are easily facilitated by the ability to watch other users’ Xbox 360 blogs and remain up-to-date on what friends are playing. 360voice.com is operated by community leaders Shawn Blagg and Jonathan Klotz, who manage the site on a daily basis for its user base of more than 200,000 registered members.

For first dibs on how to participate in the upcoming 360voice Brotherhood Achievement Challenge, sign up for information alerts at 360voice.com.

About gamerDNA Media

gamerDNA Media gives advertisers a targeted, creative gateway to some of the most buzz-creating influencers on the web. The digital advertising firm represents the top gaming sites, delivering views and visibility to the largest reach of a key demographic of grassroots trendsetters: true gamers, typically males, ages 18-30. gamerDNA Media is a go-to partner to seed new products among early adopters and build new revenue opportunities for established brands. The company specializes in helping establish “geek cred” for trend-setting brands, including KFC, FOX, Walmart and Best Buy.

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