BEARPAW Footwear Announces Signing with Asylum Public Relations

Company selects agency to assist with increasing brand awareness, media coverage

LAKE TAHOE, Calif.--(BUSINESS WIRE)--BEARPAW Footwear announced today that it has retained Asylum Public Relations as its agency of choice, part of the company’s strategy to expand its presence in the U.S. market this year.

“Their relationships with key members of the media reach beyond the outdoor market, allowing us to reach more consumers while building our reputation as a leading lifestyle footwear company.”

“We are excited for the opportunities Asylum Public Relations’ extensive experience will provide for us as we work to build stronger brand recognition for BEARPAW this year,” said Randy McKinley, Vice President of Sales & Marketing for BEARPAW Footwear. “Their relationships with key members of the media reach beyond the outdoor market, allowing us to reach more consumers while building our reputation as a leading lifestyle footwear company.”

BEARPAW Footwear, dedicated to helping everyone “live life comfortably,” is a celebrity favorite. Dancing with the Stars’ Karina Smirnoff has designed a boot for the company, and more national attention was received in the last few weeks, compliments of the reality show star “Snooki” from the Jersey Shore. She has been spotted several times around Italy sporting furry BEARPAW boots.

“We have a lot of celebrities that have become huge fans of our shoes because of the comfort, quality and unique looks we create each season,” McKinley said. “From Dancing with the Stars’ Karina Smirnoff who created her own boot for our new line to the Jersey Shore, we are building quite a name for ourselves, and we are thrilled to bring Asylum on board to help us capitalize on these opportunities and expand our business even further.”

BEARPAW Footwear is introducing several new lines for the fall and winter 2011 season following their brand ethos of “Comfort, Natural, Sensible.” Their new Savvy, Up Country and All-Weather collections incorporate bold designs with the comfort and durability of suede and sheepskin. The company is also expanding its line for children with more styles and sizes.

For more information please visit www.bearpawshoes.com.

About BEARPAW Footwear

Tom Romeo founded the BEARPAW brand in 2001 with the intention of redefining casual footwear by utilizing sheepskin, nature's own technical fabric, to create comfortable and stylish shoes. BEARPAW has carved out a niche are by providing customers with comfort and sensibility to set itself apart. From slippers to boots to casual footwear, only the finest materials are used to produce BEARPAW shoes. Built to deliver quality and style, every pair of BEARPAW shoes focuses on comfort and fit, using the highest standards of craftsmanship. For more information, please visit www.bearpawshoes.com.

About Asylum Public Relations

Asylum Public Relations is a full-service, aggressive public relations agency with a reputation for building brands overnight with calculated media placements. Asylum’s fields of practice include: Corporate Communications, Start up and Small business, Healthcare, Fashion and Lifestyle, Technology, Consumer, Entertainment and Outdoors & Sports. Asylum’s clients have been featured in national media outlets ranging from The Oprah Show, The Today Show, Dr. Oz, Fitness, All You, OUTSIDE, Backpacker, TIME, the Wall Street Journal, USA Today, the Associated Press and the New York Times. For more information, please visit www.asylumpr.com.