TeleTech’s Direct Alliance Named Finalist in the 2011 American Business AwardsSM

Integrated Sales and Marketing Solutions Provider Recognized as Best Overall Company

TEMPE, Ariz.--(BUSINESS WIRE)--TeleTech Holdings, Inc. (NASDAQ: TTEC), one of the world's largest global providers of comprehensive enterprise solutions and a leading provider of integrated sales and marketing solutions, announced today that Direct Alliance, a wholly owned subsidiary of TeleTech, was named a finalist in the ninth annual American Business Awards^SM in the category of “Best Overall Company of the Year” (with more than 2,500 employees) in advertising, business services, marketing and public relations.

“Our strategic partnership and alignment with our clients has been instrumental in meeting their critical business objectives.”

Direct Alliance was nominated for providing innovative business solutions and marketing approaches to clients that led to more than 40 percent growth in revenue in 2010. The nomination also acknowledges Direct Alliance’s holistic view of employee engagement with a culture that promotes balance, recognition, continuous improvement and learning.

"We are delighted to be nominated again as Company of the Year. Our employees are the foundation of our business, and this achievement is a direct result of their leadership, passion and hard work,” said Judi Hand, president and general manager of Direct Alliance. “Our strategic partnership and alignment with our clients has been instrumental in meeting their critical business objectives.”

With nearly two decades of experience, Direct Alliance meets Global 1000 clients’ biggest revenue generation and relationship challenges by developing innovative and unique solutions that target, acquire, retain and grow their customer base – enabling an exceptional customer experience and delivering positive results to the bottom line.

Direct Alliance has received 11 Stevie^® Awards since 2006. The American Business Awards received more than 2,800 entries from across the U.S. in more than 40 categories for this year’s competition. Winners will be announced in New York City on June 20, and receive the prestigious Stevie^® Award.

About TeleTech

For nearly 30 years, TeleTech and its subsidiaries have helped the world’s largest companies achieve their most ambitious goals. As the go-to partner for the Global 1000, the TeleTech group of companies delivers technology-based solutions that maximize revenue, transform customer experiences and optimize business processes. From strategic consulting to operational execution, our more than 44,000 employees drive success for clients in the communications and media, financial services, government, healthcare, technology, transportation and retail industries. Our companies deliver award-winning integrated solutions in support of customer innovation, revenue generation, hosted technology, enterprise innovation, learning innovation and professional services. For additional information, please visit www.teletech.com.

About Direct Alliance

Direct Alliance offers sales and marketing outsourcing solutions for its clients across a variety of countries and industries including high tech, retail, healthcare, software, consumer electronics, and telecommunications. Utilizing state-of-the art technology and best practices, Direct Alliance provides integrated sales solutions such as inbound and outbound sales programs, direct marketing, analytics, e-commerce, and order management. These solutions enable highly recognized brands to extend their market coverage in small, mid-size, and enterprise segments while accelerating sales with some of the best revenue-to-expense ratios in the business process outsourcing (BPO) industry. Founded in 1993, Direct Alliance is headquartered in Tempe, Arizona and employs over 1,000 people. It is a wholly owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 technology-enabled global outsourcing provider recognized by the International Association of Outsourcing Professionals (IAOP). For additional information, visit www.DirectAlliance.com or call 800-656-5827.

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.