The Joy Factory Launches Enhanced Product Suite of Carbon Fiber iPad 2 Mounting Accessories

Specialty Mounting Solutions Transcend iPad Usage from Home, Work to Mobile

IRVINE, Calif.--(BUSINESS WIRE)--The Joy Factory, Inc. today unveiled a suite of digital companion products to complement the Apple® iPad™ 2. A series of carbon fiber mounting systems, which range from a new C-Clamp to specialty Tripod-Compatible Mount, and iPad 2-Compatible Valet and Tournez line, allow users to stay active and engaged with their smart tablets in their daily lives.

“The Joy Factory has developed its latest suite of digitally-driven lifestyle products to support the expansive ways some of the 44 million iPad users leverage their tablet for fun or work and to add a little joy to the experience”

“The Joy Factory has developed its latest suite of digitally-driven lifestyle products to support the expansive ways some of the 44 million iPad users leverage their tablet for fun or work and to add a little joy to the experience,” said Sampson Yang, president of The Joy Factory and consumer electronics veteran. “Our new product line is exquisitely designed to transform the way users work, play and travel, creating a truly ‘iPad anywhere’ experience.”

Carbon Fiber Craftsmanship Offers Cool Styling, Sturdy Support

The Joy Factory’s product suite of mounting solutions are constructed of carbon fiber for maximum durability. Featuring sleek auto racing-type styling, the carbon fiber is light weight yet provides an excellent strength-to-weight ratio to sturdily support the iPad 2. Flexible in design, the ball and socket system works in sync with the articulated arm to rotate 360 degrees for greater viewing angles in landscape and portrait modes and retracts easily for quick storage. The energy absorption properties of the carbon fiber also work to eliminate any potential shaking while the iPad may be in operation, for example, while mounted in a vehicle.

Snap-n-Roll Enables Extension of iPad 2 Use, Provides a Full Digital Lifestyle Solution

In developing the carbon fiber line, The Joy Factory team integrated the company’s signature Snap-n-Roll™ design. This functionality allows users to snap and release their iPad 2 into the removable protective hard shell case and slide it into the mounting brackets quickly and without hassle. All mounting systems are compatible with The Joy Factory’s professional Folio360II to allow users to further leverage their iPad 2 in a professional portfolio-style case and stand.

Popular Valet Automobile Mounts and Tournez Home/Office Surface Mounts Available for iPad 2

Following the well-received introduction of the first generation of iPad automobile, wall and surface mounts, the digitally-driven specialty product series has further been enhanced to include:

Valet Carbon Fiber iPad2 Auto Mounting Systems – The Valet iPad seat bolt mount and headrest mounting system from The Joy Factory allows users to maximize navigation or entertainment features of the iPad 2 on the go. The seat bolt mount offers front seat passenger hands-free convenience to use their iPad 2 for navigation. The flagship Valet also offers a headrest mount which attaches easily to the back of the front passenger or driver seat in any car, truck or SUV. Passengers can rotate their iPad 2 in the case a full 360 degrees for optimal landscape or portrait viewing. Both mounts offer an adjustable arm to make viewing comfortable from any angle and different heights that swivels out of the way when not in use. The Valet has a MSRP of $149.95 (seat bolt mount) or $79.95 (headrest mount).

Tournez Retractable Carbon Fiber iPad 2 Wall and Clamp Mounting Systems – The Tournez Retractable Carbon Fiber family suite is available in a variety of options suitable for iPad 2 users at home, the office or professional trade work environments such as medical offices, schools and sales fleets. The Tournez Retractable Carbon Fiber iPad Wall/Cabinet Mount and the Clamp Mounting systems each feature a 360-degree angle that adjusts to facilitate landscape or portrait viewing. The easy-to-install wall, cabinet or flat surface application allows for maximum versatility in the kitchen, the garage, office and numerous other locations. The Tournez is offered at MSRP of $99.95 (wall/cabinet mount) or $149.95 (clamp mount).

Tournez C-Clamp iPad 2 Mount – The Tournez iPad 2 holder with a carbon fiber arm and secure c-clamp easily adheres to any hard surface including a desk, bar, bookshelf, countertop or armrest regardless of shape. It is designed to allow users to work comfortably on their tablet hands free and offer limitless options for companies to leverage their iPad 2 as an extension of their business—albeit a kiosk, interactive menu and more. The C-Clamp Mount has a MSRP of $89.95.

Tournez Tripod-Compatible iPad 2 Mount – The Tournez Tripod-Compatible Mount provides professional and aspiring photographers maximum versatility for their iPads. By simply installing the Tournez onto a standard tripod, users can transform their iPad into a go-anywhere photo solution with opportunities to leverage popular lighting and editing apps or have it serve as a stand to display their portfolio. The flexible arm case, which rotates 360 degrees, can instantly turn an iPad into a light source or light meter to change and measure colors, shadows and brightness. In addition, many photographers can use the sturdy stand to support quick editing needs on the go. The Tournez Tripod Mount is offered at a MSRP of $79.95 (iPad/iPad2).

All products are currently available for pre-orders at www.thejoyfactory.com, with shipments slated to begin through major online retailers at the end of June.

About The Joy Factory

The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company’s namesake is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company’s commitment to creating an elite class of digital companion products that bridge today’s complex technology and elicit a joyful experience for the consumer. The company’s flagship product suite of iPad™ and iPhone® patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives.

The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector and was recently named as one of the ‘Top 5 Mobile Case Brands’ in About.com Reader’s Choice Awards. Additional information is available at www.thejoyfactory.com, www.facebook.com/thejoyfactory or www.twitter.com/the_joy_factory.

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