The Brainy Brands Company, Inc. Exhibits at the 2011 Licensing International Expo in Las Vegas

SUWANEE, Ga.--(BUSINESS WIRE)--The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC), a producer and marketer of the Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company is exhibiting at the Licensing International Expo, the world's premier marketplace for the $191 billion licensing industry.

“We especially look forward to meeting new attendees and building future successful partnerships with our significantly improved and expanded new character and product lineup.”

The Company is showcasing its recently introduced lineup of Brainy Baby branded characters for domestic as well as international licensing partnerships. In addition to its already popular “classic” products: DVD’s, books, games, and puzzles, currently licensed in 70 countries, the Company is promoting its new characters including Brainy Buddy the Elephant, and Brainy Squirrel, Octopus, Inchworm and Butterfly to name a few as entirely new “Brainy” entrées to the licensed merchandising arena from toys to apparel, to accessories as well as to broadcast and content properties.

“We are excited to be here at the show, as it is a major opportunity to showcase our new characters, line and look to all of our existing licensing partners,” said John Benfield, CEO of The Brainy Brands Company. “We especially look forward to meeting new attendees and building future successful partnerships with our significantly improved and expanded new character and product lineup.” The Brainy Brands Company is exhibiting at Booth #1858.

Licensing International Expo has over 82 countries represented and hundreds of exhibitors including licensors, licensing agents, and licensees from around the world. The expo is expected to have over 21,000 attendees this year bringing top-level retail and manufacturing executives to discover new brands and revenue generating opportunities within the $191 billion licensing industry.

Brainy Baby’s products have won more than 75 awards and offer a complete line of DVDs, books, CDs, games, flashcards and toys that encourage exploration and reinforce basic preschool concepts.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.