NEW YORK--(BUSINESS WIRE)--Yoostar’s social “video karaoke” performance platform introduces a new way for fans to interact with the MTV universe as Yoostar Entertainment Group (www.yoostar.com) and MTV announce Yoostar on MTV. Making its debut at the 2011 E3 Expo, Yoostar on MTV utilizes the Kinect for Xbox 360 to offer players fun and excitement as they are transported directly into some of the best and most memorable MTV shows, programming and events.
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“MTV has always been on the cutting-edge of pop culture, constantly defining the passions of today’s youth,” said Nicholas Reichenbach, Chief Content Officer, Yoostar Entertainment Group. “With our newly upgraded Virtual Green Screen technology, VGS 2.0, players can seamlessly insert themselves into some of the best and most beloved MTV programming and franchises ever.”
“We are truly excited to partner with Yoostar to provide fans with a fully interactive way to experience some of their favorite MTV shows of all time,” said Alex Ferrari, COO, MTV Music Group and LOGO. “This venture with Yoostar allows us to expand and deliver MTV content in a new manner, deepening our audience engagement through a fun video game and social performance network that allows players to relive their favorite moments from MTV shows and put themselves right in the middle of the action.”
About Yoostar Entertainment Group
Yoostar Entertainment Group is the world’s first Social Video Game Company. Perfectly blending aspects of online video creation and sharing, social gaming and social networking, Yoostar creates a new kind of personalized entertainment experience that’s immersive, fun and social. Founded in 2007, Yoostar has offices in New York City and Los Angeles. Find out more about Yoostar on Yoostar.com, on Facebook (Facebook.com/yoostar), or follow @Yoostar on Twitter.