Life360 Launches First Mobile Family Security Application that Safely Locates People on Any Phone on Any Carrier Network

SAN FRANCISCO--(BUSINESS WIRE)--Life360, the fastest-growing provider of mobile family safety applications, today announced that its free mobile family security application is now the only one that can safely locate loved ones using any mobile phone, including feature phones, even across different carriers within the same household. Supplementing Life360’s free smartphone application, the new feature phone tracking capability is free for the first 3 uses and thereafter costs $4.99 per month for an unlimited number of phones. The new capability is powered with cross-carrier location data from LOC-AID Technologies®, Inc., the world’s first and largest Location-as-a-Service (LaaS) company.

“We considered calling our service ‘SAFELY,’ because that’s what it is: safe, reliable, privacy-protected and secure location”

While downloads of Life360’s application have been growing rapidly, families that used Life360 were required to have a smartphone or a tracking device. With the launch of the feature phone capability, all family members can now use Life360 to get peace of mind on any phone on any carrier network. With deep, trusted relationships with the world's largest wireless carriers, LOC-AID is providing Life360 with the most secure, privacy-protected location aggregation platform.

“Families today demand high quality service on any device, on any carrier, at very low cost,” said Chris Hulls, Co-Founder and CEO of Life360. “With privacy-protected location data from LOC-AID, Life360 now offers families the ability to cover the entire family on any carrier network without compromise. Families are choosing Life360 and dropping their costly “Family Map” subscription services, which only worked on one carrier network. It’s Security 2.0, and Life360 is leading the charge.”

LOC-AID is the world's largest location-enabling mobile transaction platform. It is the only LBS enabler that is integrated deep within carrier infrastructures and processing systems. LOC-AID does not operate any LBS applications; therefore its customers never have to worry about competing with it.

“We considered calling our service ‘SAFELY,’ because that’s what it is: safe, reliable, privacy-protected and secure location,” said Rip Gerber, President & CEO of LOC-AID. “By incorporating carrier location data from LOC-AID in Life360’s family safety application, we’re glad that we can help their users feel more secure. Chris Hulls and his team of developers are smart, innovative disrupters of traditional business models. The old guard of family map providers are facing a serious threat from Life360; the daily customer adds prove it. No doubt we’ll see copycat offers from the old family tracker companies trying to chase Life360. Life360 is pushing the envelope in family security and we’re delighted to enable them for non-smartphone location.”

About Life360

Life360 is the leader in mobile family safety, providing peace of mind and security to over 3 million families and growing. Life360 provides a way for parents on the go to keep their children safe by turning their cell phone into the ultimate safety device, which enables parents to see where their child is located, when they need help and what the threats might be around them. It creates a private family "channel" that allows real-time "Check Ins" with the tap of a button from any family member. Facebook and Google have recognized Life360 for its location-based safety system and by addressing the immediate concerns of parents in today's world, Life360 is rapidly redefining the safety and security landscape. For more information, visit www.life360.com.

About LOC-AID’s LaaS Developer Platform

LOC-AID’s LaaS platform protects the privacy and security of customers while offering developers a single API and a consistent way to create applications that use devices’ location information to provide value-added information and services in many vertical applications, including personal safety, fraud prevention, proximity marketing, and asset tracking/monitoring. Developers can access the single API at LOC-AID’s Developer Zone at http://developer.loc-aid.com/getit

About LOC-AID Technologies, Inc.

LOC-AID operates the world's largest and most secure Location-as-a-Service (LaaS) and allows mobile developers to locate over 350 million devices for enterprise authentication, fraud management, and hyper-local marketing, all through a single, privacy protected API. LOC-AID’s gateway partners include América Móvil, AT&T, Rogers, Sprint, Telcel, Telus, T-Mobile, Verizon Wireless, Microsoft, and Qualcomm. LOC-AID also offers a portfolio of location-enablement services including geo-fencing, geo-coding, map appends, and location analytics. Currently LOC-AID offers location data solutions for more than 12 industry segments. Earlier this year, LOC-AID raised $13 million, the largest round in the history of location enablement. For more information, visit http://www.loc-aid.com.