The Brainy Brands Company, Inc. Announces Formation of National Sales Network for Brainy Baby® Products

SUWANEE, Ga.--()--The Brainy Brands Company, Inc. (the “Company”) (OTCBB: TBBC.OB), a producer and marketer of the Brainy Baby® line of children’s educational videos and products aimed at early development for preschoolers, today announced that the Company has finalized organizing its national sales network of regional brokers and distributors and its plans to market its Brainy Baby product line to retailers throughout the U.S. market. The Company’s national sales network will be headed by the Company’s VP of Sales, Carson Ashworth.

The Company has put together an experienced team consisting of 4 top toy distributors in the U.S. to represent the Brainy Baby product line to major national accounts, specialty retailer, gift shops and private schools nationwide. Mr. Ashworth will leverage the Company’s national sales organization which will be employed and operational in all 50 states. The organization is a partnership of four highly effective Specialty Toy Broker Rep organizations in the country, each with concentrated focus and histories of success in four contiguous regions of the country.

“We are excited about working with these best in class sales brokers. They bring years of experience to the Brainy Baby brands nationwide brick and mortar sales launch which begins this month and gives the Company opportunities with specialty retailers and national account buyers that only years of relationship building can offer,” commented Carson Ashworth, VP of Sales.

“The opportunity to incorporate this group of enthusiastic, talented brokers into The Brainy Brands efforts represents the first time in the Company’s history that we have had a formalized national sales effort. With today's competitive retail environment, we and our sales reps firmly believe Brainy Baby is a premium brand superior to other educational-based products in the marketplace and we are eager to begin expanding our retail footprint across the country,” said John Benfield, CEO of The Brainy Brands Company.

About The Brainy Brands Company, Inc.

Headquartered in Suwanee, GA The Brainy Brands Company, Inc. develops and markets an extensive library of early childhood learning products, including a full range of puzzles, books, games, toys and audio-visual materials for the US market and international marketplace. The Company’s strategy is to support its existing line of high quality educational toys, media, and activities and develop new product and offerings optimizing new technologies, delivery systems, and advances in early childhood education.

More information about the Company, visit: www.thebrainybrandscompany.com.

Forward-Looking Statements

This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts, including, without limitation, statements that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development, may be deemed to be forward-looking statements. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. These statements are subject to risks and uncertainties. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. Except as may be required under applicable law, we assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of The Brainy Brands Company, Inc. can be found in the filings of The Brainy Brands Company, Inc. with the U.S. Securities and Exchange Commission.

Contacts

The Brainy Brands Company, Inc.
678-762-1100 Ext. 380
IR@thebrainybrandscompany.com

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Contacts

The Brainy Brands Company, Inc.
678-762-1100 Ext. 380
IR@thebrainybrandscompany.com