WALTHAM, Mass.--(BUSINESS WIRE)--Mzinga® (http://www.mzinga.com), the leader in social intelligence solutions, services, and analytics for business, today announced Ira Cohen as Vice President, Channel Revenue. A seasoned executive, Cohen brings more than 27 years of in-depth sales, business development, and entrepreneurial experience in enterprise channel partner programs to his new leadership role at Mzinga.
Cohen will spearhead and expand Mzinga’s business development program, establishing new sales opportunities to increase company revenue through a wide range of strategic partnerships, including interactive and consulting agencies, resellers and independent software vendors.
“Mzinga’s OmniSocial® solutions provide a great value proposition for businesses across multiple verticals,” said Ira Cohen. “Channel partnerships will continue to play a critical role in expanding our target market reach and growth, and I’m excited to have the opportunity to lead that effort.”
Most recently, Cohen served as an independent consultant for Pegasystems, the industry leader in business process management where he defined opportunities to increase revenue through indirect channels. Prior to Pegasystems, he was vice president of business and corporate development for WebLayers, where he launched a strategic channels program that included partnerships IBM, HP and Oracle. Cohen was also VP Channels and Strategic Partnerships at Segue Software, where he was instrumental in signing major channel partnerships in 10 countries and increased revenues by more than $4M. Earlier in his career, he was a co-founder of Copley Systems Corporation, CEO of Aternity Software and Chief Operating Officer at Datatrend Services and Aztec Technology Partners.
“Ira’s extensive experience in creating channel specific strategies for enterprise sales will support our efforts to develop mutually beneficial relationships with a host of new channel partners,” said Al Nugent, CEO of Mzinga. “Our partner program provides an important cooperative sales opportunity for our Customer Experience, Employee Productivity and Social Marketing solutions as we continue to pursue all available avenues to bring OmniSocial to market.”
Cohen will be based in Mzinga’s corporate headquarters in Waltham, MA.
Mzinga is the leading provider of social intelligence solutions, services, and analytics that improve business performance. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enable businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Waltham, Massachusetts, Mzinga supports more than 15,000 communities and 2.5 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.
To learn more about Mzinga, visit www.mzinga.com.