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June 07, 2011 09:03 AM Eastern Daylight Time 

Triton Digital Powers Live Streaming Content for Lincoln Financial Media

Lincoln Financial Media Selects Triton Digital to Stream Eleven Stations in Addition to Ad Injection and Measurement Capabilities

LOS ANGELES--(BUSINESS WIRE)--Triton Digital’s Streaming Division, previously known as Ando Media Group, (www.tritondigitalmedia.com) today announced that Lincoln Financial Media has selected Triton Digital to live stream eleven stations, all of which are in top 20 radio markets. Lincoln Financial Media already uses Triton Digital’s ad injection services and MRC accredited Webcast Metrics® measurement capabilities.

“Switching our streaming provider to Triton Digital has simplified our digital audio solutions and made them more efficient by bundling our digital streaming services under one umbrella”

Lincoln Financial Media has been an Ando Media/Triton Digital client since 2008. This contract extension will allow the media company to streamline its stations’ digital offerings by using a single technology provider. Triton Digital will now be responsible for developing, maintaining and servicing Lincoln Financial’s digital radio offerings from start to finish.

“Switching our streaming provider to Triton Digital has simplified our digital audio solutions and made them more efficient by bundling our digital streaming services under one umbrella,” said Tom Jackson, Manager of Interactive Media at Lincoln Financial Media. “Triton’s end-to-end solution means that they handle everything from the initial broadcast through to the audience measurement and reporting, so we don’t have to worry about a thing and our listeners enjoy a seamless experience.”

“Lincoln Financial Media has been a great partner over the years. We’re very pleased that they recognize the value we provide and have expanded our relationship to now include Triton Digital’s best in class streaming services,” said Mike Agovino, COO at Triton Media Group. “Our suite of products and services includes everything from encoding through to delivery, measurement, and monetization, making it simple for any terrestrial station to deliver their content online.”

Triton Digital enables clients to measure, manage and monetize their online listeners via the industry’s only truly integrated suite of streaming management tools. These tools allow terrestrial radio stations to deliver better audio streams reliably to their audience and target those listeners where they are through a multitude of platforms and devices.

About Triton Digital Media

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. We make digital content extensible, personal, social, and profitable. Triton Digital Media is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

Contacts

For Triton Digital Media
Nicole Cornwell, 617-986-5014
triton@famapr.com

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