Chris Hardwick’s Nerdist Industries Strategically Aligns with Leading Popular Culture Newsletter GeekChicDaily

Nerds and Geeks unite in a partnership that aligns the Nerdist multi-platform offering with GeekChicDaily, a media/gaming insider-backed publisher focused on popular culture

LOS ANGELES--()--Leveraging resources for expansion, continued audience acquisition and infrastructure, Nerdist Industries has entered into an equity partnership with leading newsletter and cross-platform publisher GeekChicDaily.

Nerdist Industries consists of a wildly popular blog at Nerdist.com; a top five comedy/popular culture podcast on iTunes (recently named as one of the top 10 best comedy podcasts by Rolling Stone) and sold as a television show to BBC America. Nerdist boasts a following of 1.4 million Twitter fans, garnering the selection by Time Magazine as one of the 140 most influential brands on Twitter, as well as a book, “The Nerdist Way,” to be published on November 1st by The Penguin Group. Nerdist Industries is also the production company behind the animated pilot Hard N Phirm’s Musical Time Hole at IFC and is producing the Nerdist pilot for BBC America.

“What Chris has created with the Nerdist brand and voice maps incredibly well onto our aspirations for the business,” states GeekChicDaily angel investor and Board member Peter Guber. “His authenticity with this audience is genuine and undeniable.”

GeekChicDaily’s investors and partners include Legendary Pictures, Joe Roth, Peter Guber, Bob Pittman, Seattle venture capitalist Mike Slade, Machinima CEO Allen DeBevoise and Japanese media juggernaut Yoshimoto Kogyo. Advisors and board members include former Daily Candy CEO Pete Sheinbaum, Pilot Group managing partner Andy Russell, Thrillist CEO and co-founder Ben Lerer, Broadway Video CEO Jack Sullivan, ex-Legendary and Activision executive Kathy Vrabeck and former Shine Reveille managing director Howard T. Owens.

“I envision a Nerdtopia where video games are free, Cheetos are currency, and robot concubines sate our sexual thirsts. I am confident that Peter Levin, his brain-trust of genius partners and their combined business acumen will provide the infrastructure to help me accomplish this,” said Chris Hardwick, founder of Nerdist Industries.

Adds GeekChicDaily founder and CEO Peter Levin, “We look forward to working side-by-side with Chris to elevate the Nerdist brand and bring the offering to a variety of new channels and consumers.”

Alex Murray of Brillstein Entertainment Partners represented Hardwick and Nerdist Industries in the transaction.

About Nerdist:

Nerdist Industries, the brainchild of comedian and new media personality Chris Hardwick, creates multi-platform content for Nerds. It consists of a wildly popular blog at Nerdist.com; a top five comedy/popular culture podcast on iTunes recently named as one of the top 10 best comedy podcasts by Rolling Stone and sold as a television show to BBC America; a following of 1.4 million Twitter fans which Time Magazine named as one of the 140 most influential brands on Twitter; and a book, “The Nerdist Way,” to be published on November 1st by The Penguin Group. Nerdist Industries is headquartered at Meltdown Comics in Hollywood, CA. More at www.Nerdist.com.

About GeekChicDaily:

GeekChicDaily (www.geekchicdaily.com) is the leading opt-in, popular culture, newsletter and cross-platform publisher focusing on comics, video games, film, television, applications, toys, collectibles and gear. The national and regional newsletter is dedicated to "feeding your inner geek." GeekChicDaily is run by its co-founder and CEO Peter Levin and its investors include Legendary Pictures, Peter Guber’s Mandalay Entertainment, Joe Roth, Seattle Venture Capitalist Mike Slade and Japanese media juggernaut Yoshimoto Kogyo.

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Courtney Thompson/Kelly Vogt Campbell
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Kelly@inkprgroup.com

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Contacts

ink PR
Courtney Thompson/Kelly Vogt Campbell
310-860-0806
Courtney@inkprgroup.com
Kelly@inkprgroup.com