KODAK Trade-In and Recycling Program Offers Consumers Cash Back for Used Products

ROCHESTER, N.Y.--(BUSINESS WIRE)--As part of its ongoing commitment to sustainability, Eastman Kodak Company (NYSE:EK) today announced its new Trade-In and Recycling Program that allows U.S. customers to safely and responsibly dispose of consumer electronics products they no longer use. The program accepts a wide range of consumer electronics from any brand including printers, digital cameras, digital video cameras and digital picture frames, as well as camera accessories such as lenses and flashes.

“Our Trade-In and Recycling program is another example of Kodak’s ongoing commitment to sustainability in our operations, and to helping consumers be more sustainable in their own lives.”

Through the KODAK Trade-In and Recycling Program, consumers can trade-in used products for cash. After providing information on the products, consumers will receive an instant quote and a pre-paid shipping label. If the trade-in is accepted, consumers will receive a check in addition to a discount offer from the online KODAK Store. For products with no resale value, consumers are provided with responsible recycling options. SMASH Direct, a leading provider of online trade-in programs, is the fulfillment partner for the program and worked closely with Kodak on its implementation.

“Sustainability is an essential business driver for Kodak and an important part of our product development process,” said Pradeep Jotwani, President, Consumer Digital Imaging Group, Chief Marketing Officer and Senior Vice President, Eastman Kodak Company. “Our Trade-In and Recycling program is another example of Kodak’s ongoing commitment to sustainability in our operations, and to helping consumers be more sustainable in their own lives.”

Kodak’s commitment to sustainability also includes its ENERGY STAR^® qualified KODAK All-in-One Printers and KODAK PULSE Digital Frame, recyclable KODAK Ink Cartridges and KODAK Inkjet Papers derived from sustainable forestry initiatives.

The latest KODAK Products to be recognized for incorporating eco-design and sustainable technology include the KODAK ESP C310 All-in-One Printer and the KODAK PULSE Digital Frame, both honored with the Innovations 2011 Design and Engineering Award by the International Consumer Electronics Association.

Kodak recently updated its corporate sustainability goals and reported that since 2002, the company has reduced greenhouse gas (GHG) emissions by 49%, closing in on its goal for a 50% reduction by the end of 2012. Since 2002, Kodak has achieved a GHG reduction of more than 1.5 million tons, the equivalent of taking 350,000 cars off the road.

For more information on the new KODAK Trade-In and Recycling Program, visit http://www.trade-in-center.com/kodak.

For more information on Kodak’s Health, Safety, Environment and Sustainability policies, procedures and performance, please visit http://www.kodak.com/go/sustainability.

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© Kodak, 2011. KODAK, ESP and PULSE are trademarks of Eastman Kodak Company.