NASHVILLE, Tenn.--(BUSINESS WIRE)--The World Series of Barbecue is preparing to hit a grand slam thanks to a new strategic partnership with Tennessee-based Trybe Targeting.
Trybe Targeting, the food enthusiast division of MMA Creative Inc., will now represent and develop new corporate partnerships for the American Royal World Series of Barbecue contest, the biggest barbeque competition in the world.
“We are excited to announce this new partnership with the Royal,” said Mike McCloud, president and CEO of Trybe Targeting. “The popularity of great food festivals is exploding, and this Kansas City-based event is no doubt one of the premier food events in America.”
The Royal barbeque contest began in 1980 and coincides with the American Royal, one of the largest combined livestock, horse show and rodeos in the nation. The barbeque contest features nearly 500 professional competition teams and is sanctioned by the Kansas City Barbeque Society.
“Our new strategic partnership with Trybe Targeting grants us the opportunity to continue elevating the sport of competition barbeque,” said Bob Petersen, president and CEO of the American Royal. “Over the last several years, we’ve seen the strides they’ve made in and on behalf of barbeque thanks to their partnership with the Kansas City Barbeque Society. We are looking forward to seeing what they accomplish on behalf of the American Royal.”
In addition to being the agency of record for the Kansas City Barbeque Society, Trybe Targeting represents the International Chili Society, the World’s Championship Chili Cookoff and the American Cornhole Organization. Trybe Targeting also helped develop the 2011 Inaugural Sam’s Club National BBQ Tour, the richest competition series in barbeque history.
Trybe Targeting was launched in 2009 as the food and enthusiast marketing division of MMA Creative Inc., a 21-year-old marketing and advertising agency with offices in Nashville, Cookeville, Tenn. and Orlando, Fla.