Church’s Chicken Introduces New Southern Style Chicken Sandwich Launcher

Interactive Online Game Designed to Challenge Gamers

ATLANTA--(BUSINESS WIRE)--Church’s introduces its first interactive online game to coincide with the launch of the QSR chain’s New 1/4 Pound Southern Style Chicken Sandwich. The game is modeled after the new creative advertising campaign developed to support the 1/4 pound chicken sandwich. Church’s well-known recurring characters known as Doug the Chicken Genius and his Manager launch the sandwich with an oversized sling shot from the top of a Church’s restaurant into the unsuspecting hands of people going about their business.

“We’re pleased to offer this fun interactive game – a first for Church’s”

The game can be found at www.churchs.com. The object of the game is to launch sandwiches to hungry people situated at various places. Participants in the game, use the slingshot on the roof of Church’s restaurant to propel sandwiches in the air and to the designated targets. There are five action-packed challenging levels. If your sandwich lands in the target’s mouth, you will hear a yum sound from the target. Hit all the targets and you will be called a Chicken Genius! When players click on the coupon button, they will be rewarded with a coupon for a Free Church’s Southern Style Chicken Sandwich with the purchase of a medium drink at participating locations.

“We’re pleased to offer this fun interactive game – a first for Church’s,” said Mel Deane, Church’s CEO. “We know a good majority of our customers are online and we wanted to add another dimension to the brand and also be where our customers play. And keeping our new sandwich top of mind through this game will hopefully generate cravings for our New Southern Style Sandwich by those who play the game.”

Church’s New Southern Style Chicken Sandwich Launcher Game was created and designed by its advertising agency, Atlanta-based Trend Influence, a division of KBS+P Atlanta and developed by Toolbox No. 9, an interactive design studio based in Atlanta. Toolbox No. 9 creates games, websites, applications and advertisements.

The New Southern Style Chicken Sandwich is an all white meat 1/4 Pound chicken breast filet with a slightly sweet and savory flavor served on a toasted buttered bun with crunchy dill pickle chips. The introductory price of the new sandwich is only $1.99.

ABOUT CHURCH’S CHICKEN

Founded in San Antonio, Texas, in 1952, Church's Chicken® is a highly recognized brand name in the Quick Service Restaurant sector and is one of the largest quick-service chicken concepts in the World. Church's Chicken® serves freshly prepared, high quality, flavorful chicken both Original and Spicy and tenders, boneless and bone-in wings, Crispy Chicken Taco and Southern Style Sandwich with classic sides and hand-made from scratch biscuits. Church’s differentiates from its competitors in care and attention given in preparation of food, and is positioned as the value leader in the Chicken QSR category. As of March, 2011, the Church's system consisted of more than 1,700 locations worldwide in 23 countries, with system sales approaching $1.2 billion. For more information on Church’s Chicken, visit www.churchs.com.