Memorex Unveils New Gaming Accessories at E3, As Parents Report Playing Video Games is a Top Family Activity

OAKDALE, Minn.--(BUSINESS WIRE)--Memorex is helping reinvent family game night thanks to its new line of affordable, feature-packed gaming accessories compatible with a broad range of gaming consoles. The new accessories will be unveiled at Memorex booth no. 5538 during the 2011 Electronic Entertainment Expo (E3), held June 7-9, 2011 in Los Angeles.

“The philosophy at Memorex is one that a lot of parents can relate to: compare and save”

“From the latest in motion controllers and racing wheels to cutting-edge chargers and cases, Memorex is helping families enhance their gaming experience with user-inspired products at a price that won’t hurt the pocketbook,” said Erica Danielski, Memorex global brand manager. “Whether your family members are gaming gurus or new to the gaming arena, Memorex gaming accessories enhance at-home or on-the-go family gaming experiences and help create memorable WeTime family moments.”

NEW WETIME GAMING ACCESSORIES FROM MEMOREX

With its rubberized grips and concave buttons, the Memorex Motion Gaming Controller for PlayStation^® 3 is fully compatible with PlayStation Move™ games and allows for a full range of motion, giving gamers the most comfortable, realistic gaming experience possible. Featuring a high-gloss black finish and cool blue LEDs to help you game in style, the Motion Gaming Controller makes it easy for every member of the family to play. [MSRP: $39.99]
The ideal companion to the Motion Gaming Controller, the Sidekick Gaming Controller for PlayStation^® 3 is a must-have for family gaming. Featuring cool blue LEDs, rubberized grips, concave buttons, a 360-degree directional pad and a high-gloss black finish, the Sidekick Gaming Controller offers a significant range of motion and hours of fun for family gamers. [MSRP: $19.99]
The Memorex Universal Game Selector Case for Nintendo^® DS™ is compatible with all Nintendo DS consoles and helps families avoid losing their games while making it easy to switch between titles. The innovative design enables players to store and switch between up to three games without removing the cartridges from the storage compartment. Powered by the console with no batteries needed, this product provides a true plug and play experience. [MSRP: $19.99]
One of the lightest standard size controllers in the marketplace, the Memorex Game Controller Plus for Nintendo^® Wii™ features integrated MotionPlus™ technology without the need for an adaptor. Ergonomically designed, the controller’s perforated grips and rubberized 360-degree directional pad allow for a more comfortable and responsive gaming experience, while LED backlighting and stylish colors add a modern touch. Available in black, metallic pink and metallic blue. [MSRP $29.99]
The Memorex Wireless Sidekick Gaming Controller for Nintendo® Wii™ features an integrated rechargeable battery and provides a fully wireless gaming experience with any Nintendo Wii game requiring a Nunchuk™. Ergonomic grips add comfort to the gaming experience, while LED backlighting adds an element of style. Available in black, metallic pink and metallic blue. [MSRP $24.99]

GAMING IS A FAMILY AFFAIR
Playing video games together is the No. 3 most popular family activity – behind only watching television/movies and cooking, baking or grilling – according to a national survey of parents from Memorex*. Additional findings include:

While playing video games is great entertainment for kids, it’s also a fun activity for parents. The only consumer electronics children use more often than their parents are video game accessories. About 2 in 3 children (67 percent) and 3 in 5 parents (61 percent) play some type of video game every few days.
Many video games create opportunities for families to have fun together. Four in five parents say that video games are conducive to WeTime. Of families who own a video game console, 88 percent play video games together.
When asked what type of video game is most conducive to family WeTime, 1 in 5 parents said sports. Many parents also found board (12 percent), music (8 percent) and action (6 percent) video games conducive to WeTime.

“The philosophy at Memorex is one that a lot of parents can relate to: compare and save,” said Danielski. “Compared to other gaming accessories, Memorex offers better features and a more ergonomic, durable, stylish design – at a price that will save families money.”

Memorex produces a broad range of gaming accessories for most family-friendly consoles, including Nintendo^® Wii™ and DS™, Sony PlayStation^® 3 and PlayStation^® Portable, and XBOX 360™.

For additional information, please visit our website (www.memorex.com) or our Facebook Fan Page (www.Facebook.com/MemorexFans).

*Memorex conducted an online survey of 1,010 parents (men and women ages 25-54 with at least one child under age 18 living in their home) between Dec. 13-15, 2010. The nationwide sample was obtained by Research Now. Comprehensive results are available by contacting Laudan Sakizadeh at lsakizadeh@psbpr.com or 612-455-1746.

ADDITIONAL INFORMATION FOR MEDIA

WeTime Survey Results:

PowerPoint: Families and Consumer Electronics: https://psbpr.box.net/shared/blfju7v2ud
Graph: Video Games Conducive to WeTime: https://psbpr.box.net/shared/5c5izpsuhr
Graph: Common WeTime Family Activities: https://psbpr.box.net/shared/ilpmpfrzx1

Detailed Product Information:

Memorex Motion Gaming Controller for PlayStation 3: https://psbpr.box.net/shared/3u3z1t0273
Memorex Sidekick Gaming Controller for PlayStation 3: https://psbpr.box.net/shared/gffjre5lm5
Memorex Universal Game Selector Case for Nintendo DS: https://psbpr.box.net/shared/113agxt7de
Memorex Game Controller Plus for Nintendo Wii: https://psbpr.box.net/shared/p16z8quagd
Memorex Wireless Sidekick Gaming Controller for Nintendo Wii: https://psbpr.box.net/shared/3yl2286kii

High Resolution Images:

Memorex Motion Gaming Controller for PlayStation 3: https://psbpr.box.net/shared/2sn07tjbfr
Memorex Sidekick Gaming Controller for PlayStation 3: https://psbpr.box.net/shared/g41a3ta6nt
Memorex Game Controller Plus for Nintendo Wii:
- Black: http://psbpr.box.net/shared/mggj5n5gc0
- Metallic Blue: https://psbpr.box.net/shared/dy56pz02g5
- Metallic Pink: https://psbpr.box.net/shared/aiamemsqt2
Memorex Wireless Sidekick Gaming Controller for Nintendo Wii:
- Black: https://psbpr.box.net/shared/ao74k7bzhb
- Pink: https://psbpr.box.net/shared/qsvuynbrfy
- Blue: https://psbpr.box.net/shared/90xlurzojb

REVIEW UNITS FOR MEDIA
To request a demonstration unit for media review, please send a detailed email with your name, media outlet and nature of your product request to Laudan Sakizadeh at lsakizadeh@psbpr.com.

ABOUT MEMOREX
Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp (NYSE: IMN), Memorex is the North American market-share leader in optical media and media accessories at retail and one of the best-known names in the consumer electronics industry. Memorex creates smart, easy-to-use and stylish products that fit any lifestyle. The brand’s broad line of iPod^®and iPhone^® audio products, including alarm clocks, portable boomboxes and sound systems, and its lines of optical, video, storage, headphones and gaming accessory products, showcase clean, contemporary lines and bold, vibrant colors that complement home décor. Every product is designed with thoughtful, user-friendly features and the latest functionality at an affordable price. For more information about Memorex, please visit www.memorex.com.

Memorex and the Memorex logo are trademarks of Imation Corp. All other trademarks are property of their respective owners.