LOS ANGELES & BOSTON--()--mms (mobile.messaging.solutions, inc.), a leading provider of smart mobile engagement and messaging solutions, today announced that it will license its Audio Thumbprinting technology to brands and agencies. Audio Thumbprinting is a proprietary audio recognition technology that can automatically detect and validate what channel or commercial a viewer is watching and then match it in real-time with relevant content, offers and rewards delivered to a mobile device, tablet or laptop.
“Audio Thumbprinting creates an exciting platform for interactivity and daily quests that drive engagement”
The technology enables viewers to connect with commercials through second screen engagement and opens up exciting opportunities for marketers to directly engage with potential new customers. For example:
- An automotive brand announcing the launch of a new car model could encourage viewers to engage with their TV commercial through a mobile application. A synced call-to-action appears on the viewer’s second screen offering entry into a sweepstakes or the ability to set up a test drive or find a local dealer.
- A restaurant chain could present a special location-targeted coupon on a cell phone while a commercial is running and create a social experience around it, where viewers receive a reward in real-time when the sponsored baseball team scores a homerun.
- Brands can include lead generation and shopping tools, such as the ability to buy a favorite celebrity’s T-shirt as they are watching the celebrity in a TV show. Engagement can also involve unlocking content, such as exclusive and related videos or music.
mms Audio Thumbprinting validates what a viewer is watching within Watchpoints, mms’ iTV loyalty application which rewards viewers for watching and interacting with their favorite TV shows. Watchpoints gives viewers fun and rewarding ways to interact with real-time TV content over their mobile devices. Audio Thumbprinting validates that a viewer is actually tuned in.
“Audio Thumbprinting creates an exciting platform for interactivity and daily quests that drive engagement,” said Kai Buehler, CEO of mms, Inc. “This creates a richer television experience based on a real-time feed of what content viewers are actually engaged with at the time. Customized offerings build customer relationships.”
mms is offering brands and agencies a variety of ways to leverage the technology including advertising within Watchpoints, licensing the Audio Thumbprinting technology and customizing branded Watchpoints applications.
mms will be providing live demos of its Audio Thumbprinting technology at the Mobile Marketing Association (MMA) Forum, June 15 – 17 in New York City. Users can start collecting Watchpoints, by signing up at www.watchpoints.com or www.facebook.com/watchpoints.
About mms
mms (mobile.messaging.solutions, inc.) is a leading provider of mobile engagement and messaging solutions. mms powers 80% of all interactive mobile TV campaigns in the U.S. The company divested out of VeriSign in 2008 and has US offices in Los Angeles, Boston and Miami. mms has delivered marketing campaigns across Europe and North America for major brands such as Coca-Cola, Bell Mobility, CBS, Univision, NBC Universal, bwin, Clear Channel and Star Alliance. To learn more about mms and their award-winning programs, visit http://www.mms.us.
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